The objective of the article is to test the direct and indirect impact of environmental and individual determinants on entrepreneurial intention with perceived entrepreneurial behavioural control as a mediating variable. Research Design & Methods: A cross-sectional quantitative research was conducted using structural equation modelling analysis with a sample consisting of 635 students in 11 universities in Vietnam. Findings: The results reveal that perceived environmental factors are significantly related to students' perceived entrepreneurial behavioural control so that entrepreneurial behavioural control becomes a mediator through which those environmental factors influence entrepreneurial intention. Access to finance is insufficient to influence entrepreneurial intention unless combined with entrepreneurial behavioural control. Implications & Recommendations: The research findings have implications for policymakers in fostering graduates' entrepreneurship in emerging countries. Contribution & Value Added: The survey provides evidence supporting the theoretical arguments that exogenous factors affect perceived entrepreneurial behavioural control and impact entrepreneurial intention through the individual's perceptions of behavioural control. Article type: research article

The paper explores the return migration choice of graduates, which takes place during the transition from higher education to the labor market. Graduate students, after a short time in temporary migration to cities for studying, have to make a decision of returning back home or staying in migration in urban areas for working. Drawing on the mechanism identified in the literature on internal migration, this empirical research tests the effects of two factors: place attractiveness and social supports factors on graduates' decision to return migration to hometown. A binary logit regression analysis was conducted with data from 502 surveyed graduates in Hanoi, Vietnam. The analysis of the motives reported by graduates indicates that return migration decisions cannot be reduced to a single dimension. Perceived attractiveness of a region such as quality of living environment, job opportunities, and social context of individuals positively impact on student' decision to return migration after graduation. The research results imply that, in a collectivistic country like Vietnam, students' choice of future career is strongly influenced by their social context, and choosing a place to work is not simply a matter of earning a higher salary or enjoying better working conditions, but is also related to family issues.

Objective of the study: This empirical research tests the direct and indirect impact of creativity on entrepreneurial intention, by applying the theory of planned behavior (TPB) as the underpinning framework.Methodology/approach: Quantitative research was conducted through a survey of 703 undergraduate students in Vietnam. Structural equation modeling with Amos version 23 was used to test the theoretical model.Originality/Relevance: Creativity is assumed to be a common characteristic of entrepreneurs and a prerequisite for innovation and entrepreneurship, but the findings on the influence of creativity on entrepreneurship intention are inconsistent in literature. This research uses a mediator effect to explain this inconsistency and focuses on the direct and indirect impact of creativity on entrepreneurship intention in an Asian emerging country.Main results: Analytical results show that creativity has no significant direct effect on entrepreneurial intention. Rather, it has an indirect effect on entrepreneurial intention through three determinants (attitude, subjective norms, and behavioral control).Theoretical/methodological contributions: The study provides empirical evidence to confirm the importance of attitude, subjective norms, and behavioral control, which together fully mediate the impact of creativity on entrepreneurial intention.Social/management contributions: These results have several implications for promoting entrepreneurship in university students.

No abstract

The purpose of this paper was to investigate factors that impact consumers’ intention of buying foreign-made functional foods. By highlighting various consumer features related to foreign imported functional foods buying behaviours, this study proposed a comprehensive model relating to consumers’ purchase intentions in the context of an emerging country. A quantitative study by a self-administrative survey was applied with a sample of 527 respondents from the north of Vietnam. From the results of structural equation modelling analysis, the study discovered that electronic word-of-mouth (eWOM) information and credibility, health consciousness positively influence consumers’ attitude toward foreign functional foods and through attitude influence purchase intention. Interestingly, our results showed that consumer ethnocentrism in the case of foreign imported functional foods, conversely with other products, does not influence either consumer attitude or purchase intentions. The study filled a gap in functional foods consumers’ buying behaviour literature in emerging markets by analyzing the mediator role of attitude toward functional foods in the theoretical model of the relation between online information sources and other traditional determinants with purchase intention. From the research results, implications for managers were proposed. Functional food managers should use internet media as a business tool and emphasize the health benefits of functional foods to change consumers’ attitudes and then encourage purchase intention.