Using digital and internet technologies in recent years has not only provided more education opportunities outside classrooms, but has also gained many attentions as a new theme for prospective learners to acquire knowledge in a more convenient way. In such a new paradigm of the so called e-Learning, many efforts have been made to build web-based learning systems that provide controllable processes of learning activities with desired curricular contents. From the learning perspective, this means that desired contents are delivered with spectacular ways to catch the attention of the learners or to enhance their comprehension on these contents. For this need, we present in this paper a flip blended learning approach for designing, lecturing, and assessing academic courses with ePUB3 eBooks used in learning activities for delivering desired curricular contents. Further, for justifying its validity, the approach employs also an analysis about the effects of using our ePUB3 eBook-based flip blended learning model in academic course learning. For implementation, the approach is applied for the design and instruction of an 'Object-Oriented Concepts' course for freshman students at a Department of Information Management.

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In e-learning, the flip blended learning model is used to provide students with learning contents inside/outside classrooms. It encourages students to preview these contents outside classrooms before the lesson. Then, various learning activities are taken inside classrooms in the lesson. An important issue about its success is the effectiveness of the preview because it affects the subsequent learning activities in the lesson. Further, for an ePUB3 ebook-based learning model, ePUB3 ebooks are used and hence embedded ePUB3 track and test functions can be used for tracking the preview accesses on these eBooks and examining the preview outcomes. As such, the preview effectiveness can be captured by checking these accesses and their relationships with the test outcomes for making adequate actions on subsequent lesson activities. In this paper, the authors explore such an effectiveness study on the preview of learning contents via ePUB3 track and test functions. For illustration, this study is applied to a script writing course and respective discussions are presented for showing its usefulness.

In e-Learning, the flip blended learning model is commonly used to provide students with learning contents inside/outside classrooms. It encourages students to preview learning contents at their own pace outside classrooms before the class lecture. Thereafter, student-centric actions are taken inside classrooms in the lecture with instructions/helps from the teacher. An important issue about its success is the effectiveness review of a class lecture to explore its possible weaknesses. In addition, for an ePUB3 eBook-based flip blended learning model, ePUB3 eBooks are used in the model for students to access learning contents during the class lecture. The embedded ePUB3 track and test functions in these eBooks can be applied for tracking students' in-lecture accesses on these eBooks and examining their post-lecture learning outcomes. As such, the teacher can review the effectiveness of the class lecture to explore its possible weaknesses. In this paper, we explore such a study on the effectiveness of class lectures via ePUB3 track and test functions in an ePUB3 eBook-based flip blended learning model. For illustration, this study is applied to an academic 'Script Writing' course and respective discussions are presented for showing its usefulness.