Generalizability theory provides a comprehensive framework for determining how multiple sources of measurement error affect scores from psychological assessments and using that information to improve those assessments. Although generalizability theory designs have traditionally been analyzed using analyses of variance (ANOVA) procedures, the same analyses can be replicated and extended using structural equation models. We collected multi-occasion data from inventories measuring numerous dimensions of personality, self-concept, and socially desirable responding to compare variance components, generalizability coefficients, dependability coefficients, and proportions of universe score and measurement error variance using structural equation modeling versus ANOVA techniques. We further applied structural equation modeling techniques to continuous latent response variable metrics and derived Monte Carlo-based confidence intervals for those indices on both observed score and continuous latent response variable metrics. Results for observed scores estimated using structural equation modeling and ANOVA procedures seldom varied. Differences in reliability between raw score and continuous latent response variable metrics were much greater for scales with dichotomous responses, thereby highlighting the value of doing analyses on both metrics to evaluate gains that might be achieved by increasing response options. We provide detailed guidelines for applying the demonstrated techniques using structural equation modeling and ANOVA-based statistical software.

In recent years, researchers have described how to analyze generalizability theory (GT) based univariate, multivariate, and bifactor designs using structural equation models. However, within GT studies of bifactor models, variance components have been limited to those reflecting relative differences in scores for norm-referencing purposes, with only limited guidance provided for estimating key indices when making changes to measurement procedures. In this article, we demonstrate how to derive variance components for multi-facet GT-based bifactor model designs that represent both relative and absolute differences in scores for norm- or criterion-referencing purposes using scores from selected scales within the recently expanded form of the Big Five Inventory (BFI-2). We further develop and apply prophecy formulas for determining how changes in numbers of items, numbers of occasions, and universes of generalization affect a wide variety of indices instrumental in determining the best ways to change measurement procedures for specific purposes. These indices include coefficients representing score generalizability and dependability; scale viability and added value; and proportions of observed score variance attributable to general factor effects, group factor effects, and individual sources of measurement error. To enable readers to apply these techniques, we provide detailed formulas, code in R, and sample data for conducting all demonstrated analyses within this article.