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Tourism scholars and practitioners tend to treat diaspora tourism as a homogeneous market whose needs can be met by generalised types of products. This assumption results in a gap between the origin and destination dimensions of this phenomenon, which may lead to unsatisfactory visiting experiences. In this paper, we conducted a critical review on a wide range of research undertaken on diaspora, migration and home return tourism, and proposed a conceptual framework by synthesising significant themes in both dimensions identified from the review. The conceptual framework provides a holistic view for researchers and destination managers to examine diaspora tourism. It suggests that the demand dimension of diaspora tourism concerns the structure of diaspora communities; the diasporic individual's migration histories, acculturation level and sense of place will determine their motives to return; the destination dimension involves debates on the issues of why current diasporic destinations and their products may not be able to meet the needs of different types of tourists.We aim to provide a comprehensive analysis on what diasporic destinations could consider in order to satisfy the needs of diaspora tourists in their future planning and strategy development.

Full bibliographic details must be given when referring to, or quoting from full items including the author's name, the title of the work, publication details where relevant (place, publisher, date), pagination, and for theses or dissertations the awarding institution, the degree type awarded, and the date of the award.

Full bibliographic details must be given when referring to, or quoting from full items including the author's name, the title of the work, publication details where relevant (place, publisher, date), pagination, and for theses or dissertations the awarding institution, the degree type awarded, and the date of the award.

This paper explores the connotations of ancestral home by investigating how multiple generations of Chinese migrants sustain their place attachment to China. Based on 50 in‐depth interviews with Chinese migrants from the first to the sixth generation, we unpacked the meanings of ancestral home from the “place,” “person,” and “process” dimensions and identified 3 types of connections: personally attached to ancestral home, cognitively connected to a generic China and the Chinese culture, and spiritually connected to a symbolic China. Factors were identified in each type of place attachment in illustrating how Chinese diaspora members sustain their ancestral home connections. The personally attached group ground their attachment in strongly valued personal involvement with the physical and social ties. They are more sensitive to migration background, social relationships, and home return mobility. The cognitively connected group, in contrast, is more aware of the influence of their own families and the Chinese communities and embed their connections in understandings, knowledge, and Chinese cultural practices. The spiritually connected group maintain their connection through collective memories, sense of pride and appreciation for family ancestry, and interests in personal past. The findings suggest that the meanings of ancestral home are diverse and dynamic, reflecting both individual and family's migration history, personal experiences, cultural exposures, social relationships, and mobility. This study offers empirical insights into diaspora members' experiences of engaging with their place of origin and contributes to the understanding of place attachment by integrating a generational view.