The purpose of this study is to acquire the influence of green perceived value and green perceived risk perceptions on the green products purchase intention. The study used three basic concepts of green marketing:the perception of green perceived value, the perception ofgreen perceived risk and interest in purchasing green products. The object of this study was the LCGC car (low cost green car) product which is considered as the economical and environmental friendly (green) car. LCGC car launching was one of the government's effort to encourage automakers to make more environmentally friendly products. The survey of the research was conducted by using questionnaire to see the respondents' views about green marketing. The empirical results showed that the perception of green values was positively correlated to theinterestin purchasing green products. Meanwhile, the perception of green perceived risk was negatively correlated to the interest inpurchasing green products.

The industrial world has begun to enter the 5.0 era which marked by increasingly advanced technological developments. One of the them is the development of digital wallets that make people to pay online or offline easier. People do not need to carry cash, they can buy whatever they want only through online applications, one of which is ShopeePay. This research is a type of quantitative research with a descriptive research design using SPSS 25 and path analysis techniques. ShopeePay users who use more than three times of use amounted to 200 respondents by using the Lemeshow formula aid. The results of this study indicate that (1) e-service quality have a positive and significant direct effect on e-loyalty, (2) e-trust have a positive and significant direct effect on e-loyalty, (3) e-satisfaction has a positive and significant direct effect on e-loyalty, (4) e-service quality has a positive and significant direct effect on e-satisfaction, (5) e-Trust has a positive and significant direct effect on e-satisfaction, (6) e-service quality have a positive and significant indirect effect on e-loyalty through e-satisfaction, dan. (7) e-trust have a positive and significant indirect effect on e-loyalty through e-satisfaction In the results of this study, researchers have suggestions for ShopeePay companies to continue to innovate, develop, and maintain as well as to improve quality to the trust of customers.

The development of the world of business and trade cannot be separated from technological advances. Applications for ordering food and beverages facilitate consumers to order online by using smartphone when they do not have much time to come directly to the store (offline). The aim of this study is that to find out Shopee Food Indonesia, which will be a strong competitor for other food and beverage service companies. This study was a quantitative research using SPSS 25. The populations in this study were consumers who used Shopee Food with a sample of 280 respondents. Meanwhile, the analysis technique used path analysis and Sobel test. The results of the description analysis of the E-Service Quality variable on E-Customer Loyalty with E-WOM and Brand Image resulted in a value in the very good category. The results of this study show that (1) E-Service Quality is proven to have a direct positive and significant effect on E-WOM. (2) E-Service Quality is proven to have a direct positive and significant effect on Brand Image. (3) E-Service Quality is proven to have a direct positive and significant effect on E-Customer Loyalty. (4) E-Service Quality is proven to have a direct positive and significant effect on E-Customer Loyalty. (5) E-Service Quality is proven to have a direct positive and significant effect on E-Customer Loyalty. (6) E-WOM is able to mediate the relationship between the influence of E-Service Quality on E-Customer Loyalty. (7) Brand Image is able to mediate the relationship between the influence of E-Service Quality on E-Customer Loyalty. The suggestions for Shopee Food Indonesia is that it should improve the quality of the system, merchants and employees; besides, stay active on all social media such as Instagram, Facebook, Twitter, etc. It is expected that with social media, it can provide information between companies and consumers.

This study aims to find out how social media marketing activities influence consumer equity through brand equity in a culinary brand. The study sample is men and women, 200 respondents, within the age range of 18 to 30 years old This study uses quantitative methods and questionnaires as data collections tools. The data was then analyzed using SmartPLS with the Structural Equation Modelling approach. It is found that social media marketing activities positively influence consumer equity through brand equity in culinary brands. Customer equity is also indirectly affected by brand equity. Therefore, this research can be a basis for future research in social media marketing activities within the scope of culinary brands especially in the context of small-medium enterprises.

Brand ambassadors and social media marketing are effective marketing strategies in promotions to encourage purchases. This study aims to determine the direct and indirect effect of brand ambassadors and social media marketing on purchase intention through the brand image of Sang Dewa consumers. This study uses a descriptive explanatory quantitative approach. The population of this research is prospective consumers of Sang Dewa, the sampling technique used purposive sampling totaling 198 respondents. Data analysis of this research was carried out using the SEM Partial Least Square (PLS) method using WarpPLS 7.0 software, descriptive analysis and Sobel test. The results show that: 1) brand ambassadors have a positive and significant direct effect on brand image & purchase intention 2) social media marketing has a direct positive and significant effect on brand image & purchase intention 3) brand image has a direct positive and significant effect on purchase intention 4) brand ambassador has a positive and significant effect on purchase intention through brand image 5) social media marketing has a positive and significant effect on purchase intention through brand image. Based on the results of this study, the researcher provides suggestions, namely adjusting product characteristics with brand ambassador figures and carrying out more effective promotional activities.