Social media, Instagram included, are more and more often used by enterprises to promote their own products. Year by year there has been an increase in the rate of the use of the analysed channels of marketing, which seem to be one of the most basic forms of spreading information about their products for enterprises active in the field of superfood products. Superfoods are products containing elements characterised by a wealth of nutritional values, e.g. chia seeds or goji berries. The article presents a short characteristic of social media and defines the eponymous superfood category. The research section of the publication analyses the Instagram activity of three Polish producers of food containing superfood elements, namely Chias – a snack producer, ZmianyZmiany – a producer of plant bars, and PowerWaters – a producer of water with caffeine. The current state of affairs with respect to Instagram profiles of the three discussed brands are studied comprehensively and several applicable recommendations are presented. The research also touches upon the issue of improving customer engagement levels as well as the issue of barter exchange as a way to increase sales and brand awareness in the virtual world.

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Purpose:The subject of research presented in this article is to analyze society in the face of digital propaganda, methods and instruments used, which ubiquity affects changes in the behavior of community members, which adversely affect social cohesion. Disrupting internal controlling processes pose a threat to state security. Design/Methodology/Approach: The main research method is literature review due to the theoretical form of conducted research. Conclusions: The result of the research is a conclusion distinguishing the most critical factors detrimental to the preservation of the autonomy of the system (state) due to the influence of external cyber propaganda. Practical implications: The conducted research aims to provide the basis for working out strategic recommendations for strengthening the state's information security and creating assumptions for training the staff of the state administration, social organizations, and economic entities in this field. Because without rational shaping of the infosphere, the state, its economy, and armed forces cannot function. Originality/Value: The article presents a systemic analysis of the phenomenon of social control in the face of external propaganda with its methods and instruments, fake news, manipulation formulating the recognition of the causes of influence, and susceptibility of users to fake news.

The fact that a lot of people in Poland travel by car creates a lot of different business opportunities for the retail sector. Petrol stations are among various entities that attempt to take advantage of this situation. The main purpose of this article is to identify and assess the behaviour of petrol station customers in Poland regarding their motivations for choosing particular facilities and their non-fuel purchases.The study is based on results of a CAWI survey of 603 customers. To make sure that sample was representative, its composition was controlled in terms of the following respondent variables: sex, age, size of the town of residence and province. Consumer behaviour can be affected by a number of factors but only some of them could be addressed in the study, which can be regarded as one of its biggest limitations. Nevertheless, the results provide an interesting insight on this topic. The main contributions of the study include the creation of a typology of petrol stations, identification and assessment of consumer motives for selecting a given facility and information about non-fuel purchases made by customers. The most frequent motives for selecting a given petrol station include convenient location, brand, and the price of petrol and other products. In addition to fuel, customers usually stop to buy coffee and fast food, alcoholic beverages and basic groceries. The authors discuss statistically significant differences between different types of petrol stations in the above mentioned respects. The results of the survey can be of interest to owners of petrol stations as guidance on how to adjust their marketing strategies, especially in terms of the composition of their offering.

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