Crease cracking of paperboard is important to control for the appearance and structural integrity of packages. Crease cracking is affected by creasing operation variables, as well as the physical properties of the paperboard. However, the effects of the physical properties are not clearly known. The objectives of this work were to identify the key material properties that affect crease cracking and to clarify the effects of fiber composition and starch. Laboratory sheets were produced from bleached and refined softwood and hardwood commercial pulp at grammage and thicknesses that match a typical paperboard. To mimic papermaking operations, surface starch was applied via a bench-top size press. The sheets were creased in the lab over a range of penetration depths, and reverse-side cracking was measured. The results showed that less reverse-side cracking was correlated with higher tensile post-peak energy, a lower bending stress, and a lower z-direction (ZD) stiffness. The tensile post-peak energy is a measure of the resistance to crack growth via fiber-bridging. The bending force and the ZD stiffness influence the forces that create cracks. It was observed that decreasing the ratio of hard-wood-to-softwood content and reducing the amount of starch would both decrease crease cracking.