Rural Tourism is a potential sector in the development of both urban and rural areas. In rural environments, tourism destinations help in communities' empowerment as well as attaining a sustainable local economic development. The development of rural tourism destinations is carried out based on the villages' potential as a tourism product attribute. The community itself is not passive but an active meaning it is not only the destination of tourism activities the organizer. They become an inseparable part of tourism products, distinctive local wisdom. The research used descriptive qualitative techniques, and the population was selected using purposive and accidental sampling. Expectedly, the sample villages have very distinct characteristics and potential tourist destinations. The social, economic and cultural factors can add to tourism potential, although the two can also be obstacles in developing the village's strategic plan to transform the village into a tourism community. The strategy produced is related to sustainable economic, environmental, development, and community approaches.

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Purpose:  The purpose of this study is to examine the effect of green marketing on the tourist intention to avoid future damage to the "Lingkar Selorejo" tourism area, which is supposed to be developed by the Malang Regency government.   Theoretical framework: The examination of Lingkar Selorejo as a green marketing rural tourism village comprises of identification of local potential, resources, social and local community insight. Thereafter, determining an appropriate green marketing model as a concept. Finally, creating a road map of Green Marketing implementation.   Design/methodology/approach:  The research used descriptive qualitative method based on the philosophy of positivism to examine the natural conditions.  Primary and secondary data collection techniques used include observation, interview and questionnaire, documentation, and related literature as well as documents. Non-probability sampling technique with the census method was used for data collection, thus everyone serving in the village office was used as a research sample because the number of officials was relatively small, around 10-15 people.   Findings: The findings: reveal that SMEs in this region had not implemented Green Marketing due to lack of awareness and high costs and failure by the government to offer support. Besides, the people had not yet considered green marketing and still prioritized low prices and quality products.   Research, Practical & Social implications: Further research needs to be studied more deeply in relation with the dimensions of economarketing model, especially on the development of productive and sustainable tourism area which needs to be studied if this variable is included in further research.   Originality/value:  The value of the study indicate that concern and awareness of the environment and health have changed the outlook and lifestyle of humans and business people. This is evidenced by the changing pattern of business approaches that directs entities with environmental sustainability based activity criteria.

Tourism can be a positive trigger to stimulate economic activities and growth. This study examined the relationships between domestic tourism spending, international tourism receipts and the economic growth of eight Southeast Asian countries from 1995-2018 using a Pedroni cointegration test, fully-modified OLS (FMLOS), dynamic OLS (DOLS) and Granger causality tests. The results showed a strong long-term relationship between economic growth, domestic tourism spending and international tourism receipts. Based on the results, Southeast Asian countries should increase tourism development to improve economic growth. Keywords: economic growth, domestic tourism, international tourism, tourism development

While earlier reviews of the literature looked at rural tourism and village-owned businesses separately. Rarely does literature specifically address the contribution of village-owned businesses to the introduction and growth of rural tourism. This scoping review's goal is to map out how village-owned businesses contribute to the implementation and growth of rural tourism. To determine the function of village-owned businesses in the growth of rural tourism, the evaluation employs a scoping review technique. The scoping review technique developed by Arksey and O'Malley (2005) contains five steps. In several nations, studies looked into Scopus databases throughout a ten-year period (2012)(2013)(2014)(2015)(2016)(2017)(2018)(2019)(2020)(2021). According to the findings of the scoping study, village-owned businesses play an important role in the growth of rural tourism as a vehicle for social capital development and village-owned media. The study offers useful suggestions for the future use of village-owned businesses in the creation of tourism attractions. The growth of tourist relies on the autonomous administration of village-owned businesses by the local community.