Purpose:  The purpose of this study is to examine the effect of green marketing on the tourist intention to avoid future damage to the "Lingkar Selorejo" tourism area, which is supposed to be developed by the Malang Regency government.   Theoretical framework: The examination of Lingkar Selorejo as a green marketing rural tourism village comprises of identification of local potential, resources, social and local community insight. Thereafter, determining an appropriate green marketing model as a concept. Finally, creating a road map of Green Marketing implementation.   Design/methodology/approach:  The research used descriptive qualitative method based on the philosophy of positivism to examine the natural conditions.  Primary and secondary data collection techniques used include observation, interview and questionnaire, documentation, and related literature as well as documents. Non-probability sampling technique with the census method was used for data collection, thus everyone serving in the village office was used as a research sample because the number of officials was relatively small, around 10-15 people.   Findings: The findings: reveal that SMEs in this region had not implemented Green Marketing due to lack of awareness and high costs and failure by the government to offer support. Besides, the people had not yet considered green marketing and still prioritized low prices and quality products.   Research, Practical & Social implications: Further research needs to be studied more deeply in relation with the dimensions of economarketing model, especially on the development of productive and sustainable tourism area which needs to be studied if this variable is included in further research.   Originality/value:  The value of the study indicate that concern and awareness of the environment and health have changed the outlook and lifestyle of humans and business people. This is evidenced by the changing pattern of business approaches that directs entities with environmental sustainability based activity criteria.

Purpose: SMEs have been shown in various previous studies to contribute significantly to GDP and survive in different economic conditions. However, entrepreneurs must possess key competencies to be competitive and stay in the long run. This paper aims to describe the role of entrepreneurial competencies in SMEs success through a literature review.   Theoretical framework: This study provides a summary of the literature on entrepreneurial competence topics which include knowledge, attitudes and skills which are the basis for effective business performance, potential for success in work, creating a business environment to increase entrepreneurial will. The important role of entrepreneurial competence is part of the literature review providing a strong basis for further research   Desain/metodologi/approach: By conducting a literature review and analyzing empirical data, we seek to deepen our understanding of entrepreneurial competence and identify its key role in the success of SMEs.   Finding: Our findings suggest that entrepreneurial competencies, including business skills, management, human relations, conceptual understanding, and attitude, are crucial to the success of SMEs. Developing these competencies can lead to more competitive and sustainable SMEs businesses, ultimately contributing to national economic growth.   Research, Practical & Social implications: This study contributes to a better understanding of the important role of entrepreneurial competence in achieving maximum performance in an effort to develop entrepreneurial attitudes and behavior skills which form the basis of economic growth and become the main competence for developing employability in society.   Originality/value: The added value of this study serves as a guide on how important the role of entrepreneurial competence is in achieving entrepreneurial success. Continuous improvement of entrepreneurial competence in business is urgently needed to achieve maximum performance for SMEs in Indonesia so that they can grow and develop as pillars of economic growth.

Purpose: The aim of this study is to examine Digital technology can be used to streamline business transactions, saving money and time. For example, if a company has branches in several cities, it is no longer a problem to transfer any transaction fields.   Theoretical framework:  There are challenges for MSMEs players who need to go digital, so they need to make adjustments to these problems.  This obstacle forces MSMEs actors to change their business model to a fully digital form.   Methodology: The research is the bibliometric. Data collection technique is to combine various research sources related to branchless banking as MSME empowerment and then narrow it down to find innovation. The subject of this research is MSMEs in Indonesia that use Seabank as a promotion method and transaction system. The analysis technique used is Vosviewer.   Findings: The results of this study are that Sea Bank is a banking service that prioritizes customer experience and business value to create a sales value chain to create connections between business models that will continue to grow. Then as a branchless banking-based digital bank. Sea Bank is a financial services company focused on customer experience and enterprise value to transform value chains and create links across business development models.   Research, Practical & Social implications: The is Bank Digital, Sea Bank is service banking Which prioritize experience customer And mark from business, so that can become chain mark For intertwine linkages between model business Which will Keep going develop. Then, as Bank Digital, Sea Bank is service finance Which focus on experience customer And mark company For transformed become value chains And create connection between model business Which develop.   Originality/value: The Value there are many studies that discuss digital transformation but we believe that the value of this research lies in the novelty of the awareness of MSMEs actors to increase its promotion by using the Brachless Banking Digital Bank, so that this topic can make it interesting.

Aims: This study aims to investigate the extent of research development on visual marketing in the digital environment (digital visual marketing) over the past 10 years (2012-2022) published in Scopus-indexed academic journals. This is accomplished by identifying frequently occurring concepts, research trends, research areas, and philosophical foundations (paradigms) used during this time period. Study Design:  Systematic Literature Review (SLR) – narrative approach. Place and Duration of Study: Between January 2023 and March 2023. Methodology: This study employed the Systematic Literature Review (SLR) method by compiling, evaluating, and synthesizing all relevant research related to the topic of digital visual marketing, in order to provide a comprehensive overview of the research that has been conducted on the topic. There are three main stages involved in this process, namely: 1) Planning the review; 2) Conducting the review; and 3) Reporting the review. This study is a general reflection that focuses more on the collection of relevant information that provides context and substance for a particular argument, with informal data extraction, therefore, the SLR conducted falls under the narrative review type. Results: Based on the inclusion results, reading of abstracts and content of scholarly publications, it can be observed that research with a positivist paradigm dominates scholarly publications on the topic of digital visual marketing in Scopus-indexed journals from 2012 to 2022, accounting for 50% of publications. The remaining paradigms are constructivism (18%), interpretivism (25%), and pragmatism (17%). Conclusion: With marketing management dominating the field, it can be said that research on digital visual marketing topics is still largely conducted in a “monodisciplinary” manner. Although still dominated by positivism, the use of netnography methods in research, borrowing from critical theory (culture studies) as a form of interpretive paradigm, has recently become an increasingly viable approach.

Purpose: The purpose of this study was to analyze the relationship between managerial capabilities on MSMEs business sustainability, the relationship between financial literacy on MSMEs business sustainability, the relationship between financial literacy on MSMEs business sustainability.   Method: This research uses quantitative research methods. Quantitative research methods are used because in this study, the relationship between the variables to be studied has a causal relationship, to examine certain populations and samples, and aims to test the established hypotheses. The measurement scale in this study uses a Likert scale of 1 to 5 with categories namely strongly disagree, disagree, disagree, agree and strongly agree. With data collection techniques using online questionnaires. The analysis technique uses SEM (Structural Equation Modeling) with SmartPLS 3.0 software tools. Respondents in this study were 876 MSME owners who were determined by simple random sampling. Data analysis techniques use variable calculations based on variable operational definitions.   Result: From the analysis that has been done, it can be concluded as follows. Managerial ability partially has a significant effect on the Defensive Strategy of MSMEs actors, Financial Literacy partially has a significant effect on the Survival Strategy of MSMEs actors. Partially, Risk Mitigation has a significant effect on the Survival Strategy for MSMEs actors   Implication: To encourage an increase in MSMEs Business Sustainability, MSMEs management must encourage an increase in managerial capabilities, financial literacy, and risk mitigation variables. the higher the managerial ability, the more suitable the competitive strategy that is formulated and implemented in SMEs. Managers are the main actors of the company, thus the better the managerial ability of a manager, the company's performance will increase.