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The aim of the study was to develop a factor in selecting the business location of the Umrah Bureau in Malang through exploration of indicators and variables and finding new factors. Population and sample of study 41 respondents were administrators / owners of the Umrah Bureau both head office, branch and agent in Malang. Based on the results of the recapitulated questionnaire and fulfilled the requirements for analysis of 32. The analytical method uses factor analysis with the Explore Factor Analysis (EFA) approach, which collects respondents' responses to the variables and indicators of site selection first then processes through the factor analysis stages. The results of data analysis found 5 variables that were considered in choosing the business location of the umroh bureau, namely infrastructure, employment, community attitudes, costs and markets. These variables are translated into 14 indicators. Of the 14 selected indicators, there are 7 indicators with 2 new naming factors, namely the main facilities and supporting facilities. The main facilities factor consists of the availability of educated labor, the level of labor productivity, proximity to Islamic education institutions such as schools and huts, availability of roads and electricity. Factors supporting facilities that consist of ease of accessing information technology and business location security.

The topic of student entrepreneurship is constantly interesting to discuss because it increases their motivation to foster entrepreneurial intentions within them. Meanwhile, the growth of entrepreneurship is indeed caused by several external and internal factors. Hence, this study aims to examine the effect of personal attitude support and mediation on entrepreneurial intentions, with a focus on management and business students. In its analysis and testing, this study adopts SEM-PLS utilizing Smart-PLS 4.0 as a complete to highlight analytical skills in one analysis program and increase the broad understanding of all research variables. The findings found in this study are the influence of support through personal attitudes positively and significantly affects entrepreneurship intention. The results of this study indicate that personal attitudes do not dominate as mediators, even though the results are good. However, personal attitudes can independently influence entrepreneurial intentions. Therefore, this study suggests several things that can further foster students' entrepreneurial intentions.

Entrepreneurial intentions and career choices cannot be divided. These two things go hand in hand when students want to start or continue a business. However, the emergence of an entrepreneurial culture should be considered when choosing an entrepreneurial career. Initially, this study undertook the idea of entrepreneurial culture as part of influencing the career choices of business and management students. The main objective of this research is to examine entrepreneurial culture's involvement in influencing the career choices of business and management students. In the research process, quantitative analysis was carried out by adopting SEM-PLS using Smart-PLS version 4.0. In the end, calculations and analysis were carried out after sorting out the completeness of the answers from students who volunteered to fill in as many as 38 people. Based on this, it was found in this study that entrepreneurial culture influences career choices by whether there is a mediation of entrepreneurial intentions. On the other hand, entrepreneurial intentions influence career choices independently.