Franchisor–franchisee relationship has received little attention in literature in Indian context. Attempts have been made to find out the difference in the perceptions of franchisor and franchisee regarding various relationship issues: cooperation, loyalty and relationship quality (trust, commitment and satisfaction). Reviews state that franchisors and franchisees often tend to work for their own interests and forget the mutual benefits they can give to each other. T-test was employed to test the differences in the perceptions of franchisors and franchisees included in the study. A significant gap was found in the perceptions of franchisee and franchisor regarding issues pivotal for their relationship in Indian education sector. This article infers that such gaps are detrimental towards their relationship. Thus, it also suggests how these perception gaps can be minimized so that the relationship works well.
Due to the extensive exploitation of the environment by the people, the environment has deteriorated to an alarming extent. People specifically have started looking upon the environment friendly products on the shelves of supermarkets. The paper attempts to draw the types of environmental awareness and behaviour specifically related to the environment friendly products. The present paper will help in having understanding of the environmental awareness and behaviour in various areas. People have more awareness regarding environment friendly products and least about the solutions provided by environment friendly products. People have started becoming sensitive towards environmental issues and this is seen in their behaviour, people now indulge in buying more environment friendly products and in this way they try to shun the guilt of doing nothing for the environment.
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