The satellite TV revolution in the United Arab Emirates (UAE) in the early 1990s precipitated the proliferation of foreign media broadcasts. Japanese anime dubbed into Arabic became the most-watched content in Emirati households, a trend that continues to date because the Japanese entertainment and digital media industry offers youngsters easy access to and diverse options for anime. This paper provides an overview and analysis of the growing popularity of anime fandoms in the UAE to ascertain the level of commitment, involvement and the moral perceptions of Emirati fans vis-à-vis Japanese pop culture. A focus group discussion was conducted in a leading UAE university among the otaku or aficionados of Japanese anime (males and females). The participant responses offered comprehensive insights into the fandom trends of the region and articulated interesting opinions on Japanese pop culture and digital media accessibility. Notably, the findings of this study suggested that the enthusiasm of this fan following is often obstructed rather than celebrated and thus cannot achieve its potential. Therefore, the study finally contemplates how Emirati otaku and their practices may be better supported in UAE.

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Dubai is a metropolitan city that attracts many foreigners due to its growing economy and tourism. When many non-Muslims observe the Islamic culture and lifestyle, they become interested in learning more about the faith. This research focuses on non-Muslims and new Muslims in Dubai and how information about Islam is disseminated to them. It also examines the challenges they encounter when searching for information. Though the researcher employed a mixed-methods approach, this study highlights the quantitative analysis. A total of 541 survey responses were collected from expatriates residing in Dubai, UAE; their demographic profile was analysed, especially in relation to their media use. The research discovered that respondents had limited access to Islamic information and received minimal clarity on Islamic faith. The results also indicated their preferred choice of medium and sources, hence a media model was created covering radio with digital media to broadcast information for specific residents who were interested to learn about Islamic faith.

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