Now-a-days almost all trending milk start-ups were following the principles and practices of age-old people. Indians were known to consume the desi milk since ages which is categorized as A2 milk. The concept of A2 milk has again trended when people started realizing the benefits of A2 milk, so market for A2 milk is also increasing rapidly. Around 10 A2 milk firms have emerged over the last 5 years in Hyderabad city, Hence, the study taken up to study consumer buying behaviour, awareness and preference of A2 milk in Hyderabad, Telangana state from January-March 2020. The 120 consumers were selected randomly from segmented areas of selected firms in the study area. Percentages, Chi-square test and factor analysis methods were used to analyse the data. The study revealed that majority of the consumers are well educated, middle aged people having more than 8lakhs annual income. Majority of the consumers were aware about A2 milk consumption increases brain function and A2 milk is a good measure for Type-I diabetes majorly through word-of-mouth and social media. Product quality, product attributes, health benefits, easy accessibility and word of mouth are the five factors which influencing the consumers to purchase A2 milk. Majority of the consumers were purchasing 3-7 litres/week of A2 milk on alternate day and depended upon home delivery for their regular purchase of A2 milk. Family size and annual income of the family had a significant association in determining the quantity of purchase of A2 milk.

Burning of crop residues results in immense loss to soil fertility, in addition to this burning causes greenhouse gas emissions into atmosphere thereby disturbs the environment.  A Field experiment was conducted to ascertain the crop residue and fertilizer management practices on yield and nutrient uptake of mustard at Regional Agricultural Research Station (RARS), Polasa, Jagtial situated in Northern Telangana Zone of Telangana State during rabi, 2020-21. Grain yield, nutrient content and nutrient uptake were significantly influenced by crop residue and fertilizer management practices. Highest grain and stover yield of 1194 and 2654 kg ha-1 were recorded, when 20 % excess nitrogen was applied than RDN along with residue incorporation. Nutrient uptake was significantly higher in burning treatment during initial stages of crop growth later more uptakes were observed in residue incorporation treatments. Among the treatments lowest yields and nutrient contents (N and P) were recorded in residue burning treatments. This study concluded that, instead of burning, paddy straw was to be incorporated along with 20% excess nitrogen to obtain better yields and nutrients uptake in succeding mustard crop.