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The article discusses the most common methods of wholesale and retail consumer goods, their advantages and disadvantages. Prospective application of information and telecommunication technologies in different spheres has been proved. The types of sites that allow e-commerce of consumer goods are considered. Types of sales including online trading, selected types of Internet resources are analyzed. The key advantages of the online store have been identified, such as: low advertising costs, effective presentation of any goods to the consumer; round-the-clock functioning; increased level of service; automation and integration of financial statements; high speed of data recovery on the goods sold. The requirements for a modern online store have been developed.

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