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Background: There is little information about dental students’ perceptions about providing care to people with serious mental illnesses (SMI), despite the significant oral health challenges of this population. Objective: This brief report aims to explore gaps in dental students’ knowledge and skills for providing oral health care to people with SMI, along with their attitudes about working with this underserved population. Methods: Post-graduate dental students in the United States at a large northeastern university were asked to provide feedback and responses to 5 open-ended questions prior to an educational module about working with people with SMI, and 22 anonymous responses were received. Qualitative content analysis was used to code responses using independent coding and consensus meetings. Results: Dental students expressed concerns about working with this population and felt unprepared to provide services to them. Seven themes were identified and coded into three primary categories: Knowledge, Skills and Attitudes. Codes representing dental student knowledge gaps included mental health literacy and professional role clarification. Skill deficits were coded as an adaptation of dental care practices, communication skills, crisis management, and management of care. Attitudes were coded as beliefs about people with SMI. Conclusion: Additional attention to mental illness in dental education could assist future professionals in their skills and knowledge to address the extensive unmet oral health needs of people with SMI.

Business Analytics has become the new mantra in today’s digital transformation age. Digitization has changed the way marketing functions. Use of Marketing analytics and Social media platforms are some of the biggest digital transformations, seen in new marketing approaches. However, not much research has been done to witness the influence of the social media in the Indian telecom sector. So the objective of this paper is to study two digitization aspects in marketing which is the application marketing analytics for social media platform with respect to the Indian telecom operators Thus, the research intends to Study the impact of Social Media Efforts (SMME) on Branding and Customer Response (CR) with respect to Indian telecom brands. Primary data was collected from 184 respondents and statistical analysis has been performed to see the effect of SMME on branding and consumer response for telecom brands. Findings of the study confirm that Social Media Marketing Efforts (SMME) have significance impact on both Branding and Consumer Response (CR).

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