The crisis of confidence in the authorities in Ukraine is largely caused by the lack of public confidence in the bodies performing public functions. Especially, it true electoral process, which accumulates problem of political choice and legitimacy. In most cases, disbelief voters in the election results and fair ballot election commissions generated unprofessional. Since the elections in Ukraine have become permanent phenomenon, there is a contradiction between the powerful nature of the powers that perform election commissions and lack of professionalism of the members of these commissions, which would facilitate the strict observance of election procedures and rules. This institutional problem of the current political spheres of society leads to negative trends in political life. Meanwhile, elections at all levels make the experience of Ukrainian citizens to participate in elections to seek earnings during election campaigns. Commercialization of the election process creates a phenomenon where political power delegated to the electoral commissions as collegiate bodies performing public functions to legitimize power, not professionals, and politically loyal mercenaries, for which important earnings of compliance with election law. The solution is seen by us in the widest possible professionalization of election commissions of all levels. This will improve the system of election administration, increase public confidence in the election results and eliminate the tendency to commercialize the process.

The development of modern forms of social organization on conditions of prosperity and deepening of influence on human life of the information society affects all the elements of the society mechanism, and especially the public administration's subsystem, in the first turn. Acting as a subject of public administration, the modern state gradually alters its functions by passing their significant part to the regional and local level, creating the more efficient decentralized model of public administration. The decentralization processes have become an integral feature of modern democracies. Sometimes these processes occur quite painfully for both young democracies and for the states with the stable democratic traditions. The experience of the countries testifies that the decentralization is an objective condition for the public administration's adaptation to the social changes, taking place in the sphere of the interrelations of the state and its territorial elements. The redistribution of the power authorities for the benefit of the territorial communities becomes an important problem for the young democracies, the solvation of which testifies to the degree of their entrance into the developed information society.

The use of clusters to assess the business potential of an enterprise Natalia Shura Anatolij Turilo Analiza struktury kapitału Grupy Żywiec w kontekście zarządzania ryzykiem finansowym na przykładzie Grupy Żywiec S.A. Agnieszka Chabowska-Litka Zarządzanie jakością oferowanych towarów i świadczonych usług w przedsiębiorstwie. Podstawowe zagadnienia. Zenon Ślusarczyk Przemieszczanie się osób w strefie Schengen Unii Europejskiej Zenon Ślusarczyk Istota bezpieczeństwa Jolanta Skubisz The problem of the legal status of electoral commissions as organs of the public administration of elections in post-Soviet countries Valentyn Orlov Elektroniczna platforma usług administracji publicznej w relacji urząd-klient Joanna Werner The ethical responsibilities of local government employees Anna Janus, Radosław Kamiński Quality of life and active and successful ageing -an outline Tomasz Zalega Durable goods possessed by seniors' households as researched by the author Tomasz Zalega Łańcuch logistyczny w eksploatacji pojazdów samochodowych na przykładzie zaopatrzenia w części zamienne Jerzy Janczewski Rola i zadania systemu ratowniczego w transporcie lotniczym Joanna Werner Badanie procesu zarządzania marketingowo-logistycznego w mikroprzedsiębiorstwie Danuta Janczewska Determinanty rozwoju elektromobilności. Wybrane kwestie Jerzy Janczewski Sprawozdanie z XIV Międzynarodowej Konferencji Naukowej "Przedsiębiorczość w rozwoju układów regionalnych" Danuta Janczewska Akademia Humanistyczno-Ekonomiczna w Łodzi

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Brand, being a significant intangible resource, requires special attention not only from marketers, but also from the management of the organization, as its formation affects various aspects of production and economic activity. The given review of the Russian and foreign points of view on interrelation of organizational culture of corporation and its brand, allows us to make a conclusion about necessity of further in-depth studying of this issue. The mutual influence of the organizational culture of the corporation and its brand at the deep level has been revealed and substantiated in the article. The study results of the influence of the organizational culture main components such as corporate culture, corporate social responsibility, on the corporation brand, – have been reflected. Special attention has been paid to the effective interaction with the media, which are a brand guide for the target audience.