The paper intends to demonstrate the functional role and application of methods provided by the design thinking mindset when the team should create an innovative product design concept in a multidiscipline environment. First, the essential description and features of a design thinking mindset are significant for the discussed topic are introduced, along with defining the specialties and expected output of the featured smart furniture project. Second, after a clear view of the applicable mindset, the paper aims to sketch the project scope by reasoning the applied design thinking methods and highlighting the product design process’s challenges. Finally, the article makes a definite conclusion for demonstrating the design thinking mindset's experienced application, completed by the detailed evaluation of research questions based on empirical data. The purpose of the article is, on the one hand, to highlight the role and significance of the design thinking mindset in an innovative project. On the other hand, emphasizing that well-chosen methods in the right team composition with a well-defined problem already carries the key to the solution. The paper's novelty is the detailed practical description confirmed by concrete results of successfully applied methods needed to design a clear vision and scope for a multidiscipline team by design thinking mindset.
The objective of our research work is to assess the applicability of the service design methods on electric passenger cars with special focus on the Central European region. To achieve this goal, the classification and critical evaluation of the key customer touchpoints (such as webpages, showrooms, test drives, events etc.) that could be relevant in the whole sales process are necessary, along with the definition of the sales channel can be dedicated as a key tool of the deeper research. Our further objective is to define such elements of the user experience that are only typical in the case of electric vehicles, therefore they require special process design solutions.As an additional research output, our aim is to highlight the different preferences and needs of the users of electric vehicles compared to the online communication of producers. This could be especially significant in interaction design aspects.
The design thinking approach is a widely applied mindset in businesses and began to become more and more popular in public services. Nevertheless, there are market segments, and players do not prefer to employ the tools and the methods offered by this fresh concept. After detailing the characteristics of the design thinking approach, the paper tends to provide possible solutions for its intensive spread in all sectors by offering concrete options for defining the benefits expressed numerically. Following a short conceptual clarification, the paper details two main issues. The first main point is: does the effectiveness expressed numerically influence decision- makers in facilitating an overall spread of design thinking approach? Secondly, three suitable measurement methods are introduced for evaluating the effectiveness with a comparison of their main features. Finally, the authors draw conclusions and evaluate the research question.
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