Natural graphs, such as social networks, email graphs, or instant messaging patterns, have become pervasive through the internet. These graphs are massive, often containing hundreds of millions of nodes and billions of edges. While some theoretical models have been proposed to study such graphs, their analysis is still difficult due to the scale and nature of the data. We propose a framework for large-scale graph decomposition and inference. To resolve the scale, our framework is distributed so that the data are partitioned over a sharednothing set of machines. We propose a novel factorization technique that relies on partitioning a graph so as to minimize the number of neighboring vertices rather than edges across partitions. Our decomposition is based on a streaming algorithm. It is network-aware as it adapts to the network topology of the underlying computational hardware. We use local copies of the variables and an efficient asynchronous communication protocol to synchronize the replicated values in order to perform most of the computation without having to incur the cost of network communication. On a graph of 200 million vertices and 10 billion edges, derived from an email communication network, our algorithm retains convergence properties while allowing for almost linear scalability in the number of computers.

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We propose a methodology for building a practical robust query classification system that can identify thousands of query classes with reasonable accuracy, while dealing in realtime with the query volume of a commercial web search engine. We use a blind feedback technique: given a query, we determine its topic by classifying the web search results retrieved by the query. Motivated by the needs of search advertising, we primarily focus on rare queries, which are the hardest from the point of view of machine learning, yet in aggregation account for a considerable fraction of search engine traffic. Empirical evaluation confirms that our methodology yields a considerably higher classification accuracy than previously reported. We believe that the proposed methodology will lead to better matching of online ads to rare queries and overall to a better user experience.

Motivated by contextual advertising systems and other web applications involving efficiency-accuracy tradeoffs, we study similarity caching. Here, a cache hit is said to occur if the requested item is similar but not necessarily equal to some cached item. We study two objectives that dictate the efficiency-accuracy tradeoff and provide our caching policies for these objectives. By conducting extensive experiments on real data we show similarity caching can significantly improve the efficiency of contextual advertising systems, with minimal impact on accuracy. Inspired by the above, we propose a simple generative model that embodies two fundamental characteristics of page requests arriving to advertising systems, namely, long-range dependences and similarities. We provide theoretical bounds on the gains of similarity caching in this model and demonstrate these gains empirically by fitting the actual data to the model. Copyright is held by the International World Wide Web Conference Committee (IW3C2)