No abstract

Following the publication of this article, the author's noted a misprint in equation (4). The equation should read: %HbO 2 ¼ 1 À 2jDfj gDw do B o DTEðcos 2 y À 1=3ÞHct Â100

Journal of Cerebral Blood Flow & Metabolism (2010) 30, 1598–1607; doi:10.1038/jcbfm.2010.49; published online 21 April 2010 Following the publication of this issue, the editors noticed that the cover figure for the September 2010 issue was incorrect. The correct version appears below. Please note that this figure was created by the authors of the above article and is credited to them in the issue.

The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the societal and cultural implications of widespread usage. The potential of consumer interaction with brands within the metaverse has engendered significant debate within the marketingfocused discourse on the key challenges and transformative opportunities for marketers. Drawing on insights from expert contributors, this study examines the marketing implications of the hypothetical widespread adoption of the metaverse.We identify new research directions and propose a new framework offering valuable contributions for academia, practice, and policy makers. Our future research agenda culminates in a checklist for researchers which clarifies how the metaverse can be beneficial to digital marketing and advertising, branding, services, value creation, and consumer wellbeing.

The QIV was efficacious in preventing influenza in children. (Funded by GlaxoSmithKline Biologicals; ClinicalTrials.gov number, NCT01218308.).