Today's global challenges require new thinking, new tools, and new approaches able to drive collaborative work and creation of value for all stakeholders. The co-creation of innovation between academia and organizations plays an important role in this context. The purpose of this chapter is to provide an impact assessment on the implementation of innovation co-creation methodologies in the academic-business context. This study examines how students and organizations can benefit from participating in innovation co-creation processes, using a Portuguese higher education institution (the Polytechnic Institute of Coimbra) as a case study. The results give evidence that both students and organizations demonstrate high levels of satisfaction with the program and recognize that it is a powerful instrument to improve the effectiveness of academia–business collaboration and to promote the development of transversal skills which plays an important role in the educational process and in the growth of organizations.

A teoria da dependência dos media sugere que as pessoas usam os meios de comunicação para tomarem decisões quotidianas, sobretudo em tempos de incerteza (BALL-ROKEACH; DeFLEUR, 1976). Este estudo avalia a relação entre a confiança e a frequência do uso dos meios de comunicação social por comparação com o uso dos meios digitais. Os dados foram recolhidos antes da pandemia através de um questionário, numa amostra de conveniência (n=223).  Os resultados sugerem a existência de diferenças significativas das medidas de confiança e da frequência no uso dos diferentes tipos de meios de comunicação em função de algumas variáveis sociodemográficas. No final, apresentam-se conclusões e sugestões para a eventual replicação do estudo num momento posterior ao da declaração do fim do estado de pandemia.

Demola model aims to apply a methodology of co-creation processes, based on cooperation systems, having as objective applying science, technology and innovation policies in personal, educational and business contexts. Considering that the co-creation method is based on a joint initiative, in which providers and beneficiaries create value together, it is intended to demonstrate the impact this methodology brings to educational quality, namely its application to the Portuguese polytechnic higher education system. From the insights and ideas that emerged from the content analysis, this description is enriched and an integrated definition of co-creation of value is developed. Firstly, a theoretical contextualization of the definition of co-creation and its processes is proposed, giving emphasis to the model developed by Demola Global. Then, the impacts of its application on students, teachers and organizations, evaluated through surveys carried out after a first batch of co-creation projects, are presented and discussed. With this study, it is meant to identify the main changes that co-creation confers when applied in the learning context and which significant developments result from its use.

En este estudio se base en el concepto de género, es una perspectiva de la representación de la mujer en los medios de comunicación. Se profundizará, en la imagen objetiva y subjetiva que representa la identidad del femenino, de las mujeres, la forma de cómo se presenta la mujer, en qué contexto y significado. Esas instrucciones nos dan la representación social presente en el inconsciente colectivo sobre las mujeres y, sobre todo, cual el significado que se da al papel de la mujer en la sociedad.

No abstract