Abstract-Quality of Work Life as a contemporaryperspective on HRM is related to meaningful, satisfying, and effective work environment that meets with the organizational and personal needs. Moreover, having quality of work life will lead to better well being of the workers and society. This 3 years long study was conducted at a steel company in East Java, Indonesia. The first year aimed to get base line data problems that arise in the organization using the concept of Quality of Work Life of the European Foundation for the Improvement of Living and Working Conditions (EWON, 2002), which has 5 dimension, i.e health and wellbeing, work and non-work life balance, job security, job satisfaction, and competency development. Focus group discussion and SWOT analysis was conducted based on these data to get an overview of the problems.Several programs and systems were set up as an intervention of the existing problems in order to improve the Quality of Work Life, such as organizational development and change management, training of professionalism, stress management, leadership training, while the system set up were Employee Assistance Program, work load analysis, remuneration system, talent management, and career path.With this action research design, these programs were expected to give benefit both to the management and the workers. It is expected that all of the efforts will have an impact on improving the quality of industrial relations, increasing employee productivity and performance, as well as improving the quality of life for all members of the organization.

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The research aims to increase customer buying interest through personal selling. Interest in buying insurance in Indonesia is low because there is no trust in insurance. To increase customer trust, direct interaction is needed. Interaction is manifested in Service Quality and Social Interaction. The object of research is PT Prudential Life Assurance. The research uses a quantitative approach through statistical testing. The test was carried out using the Structural Equation Modeling (SEM) method with the help of AMOS 26. The research respondents were 160 who were active customers. The results showed that there was an effect of Service Quality on Purchase Intention, Social Interaction on Customer Trust, and Customer Trust on Purchase Intention. By providing the services needed by customers, it will increase buying interest, because there is satisfaction with the agent's performance, so that it can increase buying interest. Meanwhile, the relationship of Social Interaction to Purchase Intention was re-measured using multiple linear regression and showed that the structural dimension and cognitive dimension had a relationship with Purchase Intention. It can be said that more interaction is needed that focuses on building relationships so as to create trust that will affect customer buying interest.