This paper is a contribution to sensory‐aware cultural consumer research. It suggests that while the audio‐visual domain is unquestionably a crucial ingredient of contemporary consumer culture, there is a pressing need to explore the role of the other senses as well. The study works towards a practice‐based culturalist approach to sensory ethnography, a perspective that allows consumer scholars to empirically account for the cultural aspects of the senses. Through an empirical case study on sport fishing, the paper scrutinizes the challenges and opportunities related to conducting sensory ethnography. In addition, it discusses the benefits of this approach in consumer research.

This study examines the hitherto under-explored relationships between weather, human action and the natural environment from a practice-based perspective. Using an ethnographic study on wilderness guiding in Finnish Lapland, the article first examines the integral role of weather when conceptualizing tourist activities taking place outdoors. The authors identify three types of weather-related practices: anticipating and coping with the weather, as well as discursive practices related to weather. They therefore demonstrate how weather manipulates human practices by narrowing down or extending the possibilities for outdoor activities. Second, by materializing weather, the study provides a more nuanced understanding of the diverse ways in which weather – a material entity in itself – is involved in the enactment of various socio-material practices; here the authors make the case for a specific repertoire of weather-wise skills. The study concludes that weather holds agency as it exerts a significant power in directing and redirecting human nature-based activities.

This is a self-archived version of an original article. This version usually differs somewhat from the publisher's final version, if the self-archived version is the accepted author manuscript.

This is a self-archived version of an original article. This version usually differs somewhat from the publisher's final version, if the self-archived version is the accepted author manuscript.