Within a nowadays context characterised by an increasing number of television channels and by a widely fragmentation of the audience, the study of television content from the consumer's perspective acquires special interest for managers of television stations. This paper, given the aforementioned reality, analyses and identifies the relationship structure that underlies the constructs of satisfaction and quality in order to gain a more in-depth understanding of the behaviour of television consumers.The methodology applied is structural equation models and results clearly show a causal link between the variables and confirm the predictive validity of the proposed model. This work provides a framework of reference for developing a cognitive-affective model for the consumption of television programmes, thereby integrating perceived quality as a cognitive variable and satisfaction as an affective variable.The results of the work provide a more in-depth understanding of a television consumer's behaviour, and they can therefore help to increase the effectiveness of actions by television advertisers and programmers, thereby allowing television stations to improve their results.
Information and Communication Technologies (ICTs) and the development of the online channel have transformed the competitive environment of the tourism industry within a brief span of time. However, our knowledge about the details of the evolving trend of the distribution system is scarce. Considering the prior literature, this research analyzes the evolution of the sector's structure, the power of tourism operators, the production processes and products of the tourism sector. The work uses primary information which is taken from surveys to experts in the sector, within a European context. The results of the work, based on a comparison between two samples in 2008 and in 2012, underscore the development of the distribution system and the significant changes happened in opinions regarding the relationship between the use of ICTs and value creation, regarding ICTs and product quality, and regarding how ICTs facilitate the adoption of the best practices in the industry. Multiple and exclusively online channel strategies are the most involved.
The current high public deficit situation of the Spanish economy lead us to analyse the management of public service companies, their allocation of resources and how well they are used. Within this article, we shall compare the efficiency of regional public service broadcasters (PSBs) in Spain using Data Envelopment Analysis (DEA) method and benchmarking. That will be done with two goals in mind. One, to evaluate and compare the performance of regional public television networks. And two, to propose policy measures to improve management efficiency. The results from the study indicate that more than a half of public television services in Spain are inefficient. It is recommended that the television services change some of their inputs/outputs to enhance efficiency and ensure future sustainability
Es ingeniera industrial y doctora en economía y gestión de las organizaciones. Actualmente realiza su segundo doctorado dentro del programa en Información y Comunicación. Sus líneas de investigación principales son análisis de redes, eficiencia de las organizaciones y redes sociales.
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