Medición y análisis de la audiencia social de las televisiones autonómicas en Facebook y Twitter

Latorre, Pilar; Serrano, Víctor Orive; Íñiguez-Dieste, David

doi:10.3145/epi.2018.sep.10

Cited by 8 publications

(10 citation statements)

References 6 publications

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“…In particular, this longitudinal study applies a methodology of social network analysis, known in the academic literature as social media analysis (SNA), executed through the monitoring of YouTube channel accounts and the study of major KPIs [ 49 ]. The most used of KPI by the literature are those linked to the number of likes, number of retweets, commitment and number of fans [ 54 ].…”

Section: Methodsmentioning

confidence: 99%

YouTube's growth in use among children 0–5 during COVID19: The Occidental European case

Lozano-Blasco

Quílez-Robres

Delgado-Bujedo³

et al. 2021

Technology in Society

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YouTube has become an educational and entertainment tool among Western European families, particularly during the COVID-19 pandemic. This study monitored the main channels for children aged 0–5 years by using the social media analysis (SNA) methodology from March 24, 2020 to August 24, 2020. The software used has been FanpageKarma, which allows the collection and interpretation of data. The results indicate not only a growth in the use of such channels during confinement, but also how their expansion is related to the evolution of the COVID-19, reflecting, in turn, the consequences of the government policies adopted. Social distancing generated a greater consumption of recreational content, but not a greater growth in educational content regardless of the country or culture.

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Section: Methodsmentioning

confidence: 99%

YouTube's growth in use among children 0–5 during COVID19: The Occidental European case

Lozano-Blasco

Quílez-Robres

Delgado-Bujedo³

et al. 2021

Technology in Society

Self Cite

View full text Add to dashboard Cite

show abstract

“…En este sentido, dentro del abundante corpus sobre MSP, las cadenas autonómicas públicas han sido estudiadas desde diferentes perspectivas entre las que destacan los flujos de convergencia (López-Olano, Soler Campillo y Marzal Felici, 2022;Del Campo Lozano y Fernández-Gómez, 2020;Fontenla Pedreira, 2019;Rodríguez Castro y López Golán, 2018;Gómez-Domínguez, 2016) o las audiencias (Mendieta Bartolomé, 2022;Latorre-Martínez, Orive-Serrano e Íñiguez, 2018;Medina, Portilla, 2016). Mención especial merecen los informes realizados por diferentes investigadores en el marco del proyecto "Los retos de la televisión pública ante el Mercado Único Digital Europeo estrategias multipantalla, innovación y renovación de los mandatos del servicio público" (2021), dirigido por la profesora Carmina Crusafón (Carniel Bugs, 2021;Crusafon Baqués, 2021;Rubio García, 2021o Subires Mancera, 2021.…”

Section: Palabras Claveunclassified

La televisión más allá de la televisión: YouTube y los canales autonómicos

González-Neira

Salinas

2023

Doxa Comunicación

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Los canales de televisión lineal se han visto obligados a replantear su estrategia de difusión ante la llegada de nuevos actores emisores. Esta investigación aborda el estudio de la oferta y consumo de vídeos en YouTube procedentes de las cadenas autonómicas que conforman FORTA (Federación de organismos de radio televisión autonómicos) y que están condicionadas por unos presupuestos y recursos muy diferentes a otros actores audiovisuales. En una primera fase se realiza un estudio de la oferta de estos canales en dicha plataforma. Posteriormente se monitoriza el consumo y se contrasta con los datos de audiencia que recoge comScore, con el fin de comprobar la estrategia de estos emisores tradicionales hacia la apertura de nuevas ventanas de visionado. Los resultados indican que existe una gran variedad de modelos de oferta, con una ausencia de contenido exclusivo. El acceso desde el smartphone es mayoritario.

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“…Rodríguez Vázquez et al (2016) studied the positioning of regional television channels with their own language on the social network Facebook, given the importance of these broadcasters. Latorre‐Martínez et al (2018) compared the corporate profile of regional televisions on Facebook and Twitter. Sacaluga Rodríguez et al (2018) researched on the meaning of regional television in the era of youtubers.…”

Section: Literature Reviewmentioning

confidence: 99%

Determinants of the efficiency of Spanish public broadcasting channels: A data envelopment analysis bootstrapping approach

Cifuentes‐Faura

2022

Manage Decis Econ

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The autonomous public mass media must strengthen the linguistic and cultural diversity of a region. It is questioned whether its financing and management model is appropriate in view of the economic problems it often faces. It has been studied the efficiency of 11 Spanish public broadcasting channels using data envelopment analysis to know which ones have a higher efficiency and to determine in what ways should the lower efficiency channels improve. Furthermore, via bootstrapping, it is determined if variables such as having an indigenous language or the population affect the efficiency of the channel.

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Medición y análisis de la audiencia social de las televisiones autonómicas en Facebook y Twitter

Cited by 8 publications

References 6 publications

YouTube's growth in use among children 0–5 during COVID19: The Occidental European case

YouTube's growth in use among children 0–5 during COVID19: The Occidental European case

La televisión más allá de la televisión: YouTube y los canales autonómicos

Determinants of the efficiency of Spanish public broadcasting channels: A data envelopment analysis bootstrapping approach

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