The main purpose of our study is to test the mindset model explored by Mathisen and Arnulf (2013). Based on Ajzen’s theory of planned behavior, the capacity theory, and the need for achievement theory, an extension model on the entrepreneurial intentions involving implementing mindset and elaborating mindset has been proposed. These constructs were confirmed in the proposed research model, including the need for achievement, perceived educational support, perceived structural support, perceived relational support and entrepreneurial intentions. The moderating role of gender, Grade Point Average (GPA) and the type of university were also tested. Research findings prove that the need for achievement has a significant impact on the students’ mindsets and their entrepreneurial intentions. Elaborating the mindset, implementing the mindset and the perceived relational support significantly affect entrepreneurial intentions. The findings have contributed new ideas to the theoretical framework of entrepreneurship. They prove the importance of the need for achievement in the relationship between the mindset and the entrepreneurial intentions of business students.

SuperShip Vietnam, a Joint Stock Company, founded in 2015, specializes in freight forwarding and express delivery services for e-commerce transactions in Vietnam. In 4 years, it has come a long way from a start-up with only five members and VNĐ 40 million (~US$1,800) as the capital. Difficulties and challenges faced by the firm were incredibly huge. Nevertheless, with slow but steady growth, the company utilized the quality of services as the foundation to build customer satisfaction and loyalty rather than taking the route of price-based competition. SuperShip has grown steadily to become a prestigious and well-established enterprise in the fast-moving freight forwarding market. SuperShip is not yet satisfied with its multiple accomplishments as there are still many peaks to conquer to achieve the company’s vision. The case highlights as to how through participation in union-association and volunteering activities; implementing small business plans to earn extra money during college days can help in developing leadership, negotiation and interpersonal skills and hone the entrepreneurship trait. Dilemma For steady growth, should the company utilize the quality of services as the foundation to build customer satisfaction and loyalty or take the route of price-based competition. Theory: Sustainability of a business in goods delivery sector Type of the case: Experience-based applied single case study Protagonist: The owner of the firm Options Copy the business model of the two large players in the existing market and offer similar services. Raise the benchmark of customer satisfaction and loyalty by designing and delivering superior quality of service with the help of well trained and empowered employees. Discussions and Case Questions For a training firm is it better to focus on a single service and performing it with excellence than offering many courses. How did SuperShip created its point of difference? How the firm can grow further while raising funds at a low cost? What is the next level of quality of service that the firm should target?

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This study empirically examines the effects of students perceived value toward high quality program in universities. Structural equation modelling was used to test these effects through using a sample of 277 students from three public universities in Ho Chi Minh City, Vietnam. The results showed that among the three determinants, only perceived service quality affects emotional value. Although perceived price was found not to have an impact on emotional value, it has a significant and positive effect on perceived service quality. Moreover, the study also reveals that perceived service quality has a significant and negative influence on perceived performance risk. These findings imply that managers of the high-quality program at universities should pay attention to improving the perception of service quality in order to enhance emotional value.

Grounded on cognitive – emotions theory and using netnography methods combined with grounded theory in qualitative research, this article expand and explore the boycott bahavior model. Findings explore 12 emerged categories from qualitative data; 6 new categories include “boycott calls”, “disgust”, “apathy”, “contemporary relationship animosity beliefs”, “historical relationship animosity beliefs” and “patriotism”