76al environment for each group of countries have been given. The proposed model can be used to assess the opportunities for implementing the economic interests of entities in countries of the world and for decision-making on foreign direct investment by potential investors.

The problem of defining the prospects, opportunities, limitations and methodological format of assessing the competitiveness of an enterprise in a transitive economy using the Balanced Scorecard (BSC) concept has been considered. The relevance of the issue is due, on the one hand, to global trends in innovative development, and on the other hand, to the incompliance of performance of the post-socialist industrial enterprises with the characteristics of innovative development. The creation of mechanisms for improving the enterprise’s competitiveness and its appropriate assessment based on the use of advanced management practices and technologies is becoming increasingly relevant. The purpose of study is to improve methodological approach to the BSC-based assessment of competitiveness of a value-oriented enterprise, and to substantiate the prospects of effective integration of the BSC into the existing enterprise management system. This research paper justifies the possibility of using various methodological forms, including the simplest ones, of the Balanced Scorecard, which features a transformational nature, in the process of forming a balanced strategic management of enterprise. Methodical approach has been proposed for identification of the enterprise strategy directed at increase of its market value and strategic competitiveness. Matrix analysis was applied to assess the enterprise performance indicators; it revealed a relationship between the enterprise's competitive position and class of its innovation BSC-based strategies. To assess the enterprise’s competitiveness, an integral index of its investment attractiveness has been proposed, and to assess the class of the enterprise innovative strategies, an integral index of the enterprise innovations was calculated. The proposed methodological approach was used to perform expert sampling within the frame of indicators for determining the investment attractiveness and innovativeness of a metallurgical enterprise by the criteria of strategic orientation, efficiency and functionality. The study has analyzed the experience gained by the leading enterprises of Ukraine’s metallurgical complex in using BSC in a limited methodological format as a tool for identifying the strategy of an enterprise, assessing its competitiveness, innovativeness and investment attractiveness. The result of the study was the conclusion about the possibility of applying the simplest Balanced Scorecard forms as a catalyst for innovative transformations and developing balanced enterprise management in transition economies.

CluSTerinG aS a Tool for ManaGinG inDuSTrial enTerPriSe Purpose. Substantiation of methodological foundations for forming a cluster of industrial enterprises and establishing a system of relationships between their cluster groups. Methodology. Specific analogue modelling techniques were used to identify the relations between manufacturing enterprises; economic and mathematical modelling was used to search for multilayered network communities. findings. A fundamentally new methodological basis has been proposed for identifying a cluster of industrial enterprises. This has been done through a comparison of the results of the three approaches to clustering. It has been revealed that hierarchical cluster analysis does not allow identifying similar groups of enterprises or relationships between them, since this approach lacks a single strict criterion for an optimal split of the dendrogram into clusters. The competitive approach of the geometric distance of neurons to objects, which is based on the technique of selflearning neural network and Kohonen's selforganizing maps, also identified a nonuniform cluster structure. The study proposes to form a cluster of industrial enterprises through the method of searching for communities in multilayered network graphs. This method was a breakthrough in building a cluster as a merger of extractive and processing industrial enterprises, together with academic and research institutions. originality. A new methodological approach to the formation of industrial enterprise cluster has been proposed, whose math ematical basis was developed by T. Kamada. This approach uses multiple object proximity matrices, which take into account sup plierconsumer relationships, geographical distances, and patterns of ownership. It has been proved that this method for clustering is more advantageous, since it allows identifying the communities of enterprises, which are network analogues to a cluster; it also takes into account the relationships of the analysed metallurgical enterprises of the mining and processing industry with educa tional and research institutions of the enterprises. The development of these relationships creates the basis for the productive de velopment, efficient operation and additional competitive advantages for industrial enterprises. Practical value. Under conditions of a crisis in the metallurgical industry, it is recommended to create a cluster, which will significantly increase the competitiveness of each enterprise included in the cluster and fully use the potential of the metallurgical complex.

Постановка проблеми. Історія розвитку уявлень про економічні інтереси суб'єктів розпочинається ще з античних часів і знаходить свій прояв у сфері досліджень джерел суспільного прогресу. Намагаючись відшукати «рушійні пружини» поступу суспільства до кращого стану, мислителі зосередили свою увагу на людині як носії потреб і, водночас, суб'єкті діяльності з їх задоволення. «Найближчий погляд на історію,-вказував Г. Гегель,-переконує нас у тому, що дії людей виникають з їх потреб, пристрастей, їх інтересів…» [1, с.73]. Мислителі минулого добре розуміли, що індивіди не реалізують свою діяльність поза суспільством-кожен крок на шляху задоволення індивідуальних потреб перетинається з діяльністю інших осіб, які також прагнуть до реалізації своїх економічних цілей.

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