The article presents the results of theoretical substantiation and practical ap-probation of modern possibilities for applying the visual teaching method. The EU countries’ educational experience on modern ways of working with museum expositions to form economic thinking is studied. The content of the two-stage pedagogical experiment is characterized. At the first stage, the possibilities of using educational excursions through museums and histori-cally significant territories of cities as a studying method are researched. The authors’ pedagogical product is presented - regional-themed tours on eco-nomics’ history. Using Ukrainian museums’ online resources (virtual tours, virtual exhibitions) has been developed and tested at the second stage. The thematic catalog of Ukrainian museums’ online resources for broad research practices has been created. The presented innovative tool has shown its ef-fectiveness in improving the educational process quality, forming infor-mation and media literacy, and applying inclusive education. This pedagogi-cal tool is essential in the context of the COVID-19 pandemic and for stu-dents with disabilities.

Based on the research results, it was concluded that the formation of world tourist flows essentially depends on the level of development of the perfume industry within the country and the individualization of the population’s income in this direction.This material also describes the history of the production of perfumes, special attention is paid to the leading centers for the production of raw materials, semi-finished products and finished products. To clarify the results, an analysis of the perfumery industry market was carried out for specific geographic regions, and the balance of forces in the global perfumery and cosmetics industry was determined. A typology of various countries of the world has been created according to the nature of perfumery and cosmetic products.The article’s authors also identified the key players in the global perfumery market, identified individual market segments and trends in their development. It became possible to explain the reasons for the development of world tourism in the growth of the perfume market. The work also proposes a definition of perfume tourism, which at its core takes into account the commodity-money relations that arise during the journey. The experimental part of the study made it possible to determine consumers’ attitudes to perfume tourism and its peculiarities.

The article presents the results of theoretical justification and practical verification of modern possibilities of using the pictorial method (museum tours) in teaching the subject “The History of Economics and Economic Thought”. The article justifies the evolution of views on the range of sources on historical processes. A modern understanding of “a pictorial turn” in historical research was presented. The virtual museum as an informational resource, multimedia phenomenon, cost-effective model of museum space was considered. The educational experience of the EU countries in using modern methods of working with museum expositions to form economic thinking was studied. The need to turn the traditional paradigm of the museum as a center for preserving historical values into the educational interaction between the tourist student and the objects of the museum’s collection was proved. The article describes the content of the two-stage pedagogical experiment (between 2014 and 2018). The first stage explores the possibility of using educational museum tours and historically significant territories of cities as a method of studying the history of regional economics in the context of seminars. The author’s pedagogical product, that is regional thematic tours on the history of economics, was presented. The second stage develops and verifies the methodology of using online resources of Ukrainian museums (virtual tours, virtual exhibits) to organize the independent work of students in the context of this subject. The thematic catalog of online resources of Ukrainian museums for conducting research activities within this subject was created. The article presents research activities with the exposition of the virtual museum in the framework of the independent work of students. Based on the results obtained from the survey of students from higher education institutions of Ukoоpspilka, it is proved that working in the virtual museum space implies innovative, multidisciplinary, competence-oriented research activities, as well as an effective form of organizing independent work of students.

The article discusses the potential opportunities for leaders of higher education to monitor and implement development management functions using a system of key performance indicators, which is often used by various business entities. The authors adapted it to the needs of higher education institutions, integrating them with their characteristics.The formation of a system of key performance indicators in the article is disclosed from the point of view of improving the management system and motivation of the management and teaching staff of higher education. Approbation of the proposed methodology was implemented in the Institution of Higher Education, where it showed its effectiveness. The new system allowed the university professors to influence directly on the bonus part of income through their own work and efficiency.

, ORCID ID 0000-0003-4715-8182, старший викладач кафедри готельно-ресторанного і туристичного бізнесу, Хмельницький кооперативний торговельно-економічний інститут, м. Хмельницький ТРЕНДИ ФАСТФУДУ У ПЕРШІЙ ЧВЕРТІ ХХІ СТ.: СПОЖИВАЦЬКІ ЗАПИТИ "МІЛЕНІАЛІВ" ТА ЇСТІВНИЙ ПОСУД Анотація. Законодавча заборона визначеного переліку пластикових виробів у країнах ЄС стала стимулом до екологізації одноразового посуду в умовах зростання попиту на нього. У статті представлені результати дослідження ринку та виявлення основних споживачів пластикового посуду в Україні. Досліджено актуальність проблеми обсягів використання одноразового пластикового посуду підприємствами споживчої кооперації України. Представлено тренди, що спостерігаються на українському ринку одноразового посуду у 2017-2019 рр. Охарактеризовано споживчі запити "міленіалів" у США та ЄС на основі результатів індексу задоволеності споживачів (ACSI). Розмежовано поняття фастфуду та стрітфуду. Визначено, що розуміння фастфуду як "їжі для бідних" є застарілим стереотипом. Доведено гіпотезу про динамічне зростання закладів ресторанного господарства у ніші "фастфуд" та зміни змісту фастфуду як реакції на споживчі запити "міленіалів". Обґрунтовано, що зміна змісту фастфуду в бік екологізації зумовлює зміну ставлення до одноразового посуду: від пластикового до органічного, їстівного. Окреслено основні тренди у виробництві органічного їстівного посуду в світі та в Україні у період 2009-2019 рр. Представлено результати пілотних емпіричних досліджень щодо обсягів використання пластикового посуду на підприємствах ресторанного господарства споживчої кооперації Хмельницької області. Досліджено пріоритети та аргументи студентства щодо вибору закладів ресторанного господарства, оцінено рівень обізнаності молоді щодо безпечності та переваг органічного посуду. Визначено рівень лояльності студентів Хмельницького кооперативного торговельно-економічного інституту-споживачів фастфуду-щодо перспективи додаткових витрат на екологічно безпечний посуд.