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Sustainability of companies in modern market conditions greately depends on the knowledge. In order to improve their business processes and satisfy the needs of their customers, managers have to rely on new marketing knowledge, especially in new sectors such as bioeconomy. The aim of this paper is to investigate potential added value to Serbian organic food market segmentation researches (belonging to preconditions of further bioeconomy development) when implementing new marketing knowledgefood-related lifestyle market segmentation and scales' testings. The results point out to adventurous consumers as the most important current and future market for organic food. Besides being the most educated (what was already established for consumers accepting organic food well in previous domestic researches), it is the first time that consumers accepting organic food in larger extent are brought in connection to their inclusion of the whole family in the preparation of meals and acceptance of novelties in cooking. It is also the first time to identify that there is a segment in domestic conditions for which price is not the greatest obstacle for increasing organic food consumption. That can be of the great importance for all actors (both national and foreign) operating at domestic food market. used in order to target this segment more precisely. Hereby, the knowledge from emotional marketing should be taken into account.Future researches should take into account emotional marketing in designing marketing research. Furthermore, cross-national segmentation can be performed. In addition to selfreported consumption, data from retailers should be collected as well. Finally, organic food consumption might be considered not only in general and from frequency of consumption aspect, but also in the context of specific organic food categories and amounts of money spent for their buying.

In this paper, the authors discuss knowledge management, with a focus on knowledge sharing. Knowledge sharing is dependent on trust and cooperation, which are elements of organizational culture. One specific aspect of organizational culture is of particular interest for knowledge sharing. This aspect consists of values, beliefs and atmosphere that characterize common mental space accepted by knowledge workers which affect behavior and readiness to share knowledge. This aspect of organizational culture is called collaborative climate and can be described as the 'permeability' of the human infrastructure for knowledge sharing. Collaborative climate in an organization can be considered as an environment that provides support to knowledge workers to create new knowledge that will be translated into a value, which will become competitive advantage of an organization. A questionnaire for assessing two dimensions of the collaborative climate: Organizational Culture and Employee Attitude was used as an instrument in this research. The main research questions in this paper are: 1) Is there a statistically significant difference between attitudes towards collaborative climate of managers and employees? 2) Is there a statistically significant difference between attitudes towards collaborative climate in capital intensive and knowledge intensive organizations? Research hypotheses emerged from the main research questions. The survey was conducted in order to answer research questions. Data collection was carried out in 2016 throughout the territory of the Republic of Serbia. The sample in this research consisted of 114 managers from 78 randomly selected SMEs from the database of the National Agency for Regional Development. Afterwards, 647 employees were surveyed from those same companies, and in total 761 valid responses were collected. Principal component analysis was applied to the data. In order to check for statistically significant differences, factor scores were tested using Leven's homogeneity test of variance and t-test. Data analysis indicated the existence of statistically significant differences between employee and managers attitudes in their assessment of collaborative climate in capital intensive and knowledge intensive organizations.

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Sustainable development is development that meets the needs of the present, without compromising the ability of future generations to meet their own needs. Sustainability indicators are based on the attempt to measure or determine the path of development of the economy in two directions: sustaining human wellbeing, or preserving the capacity to provide wellbeing. The research has been conducted to assess sustainability in the Southeast Europe, represented with a group of 10 countries with the 15 multi-metric indicators. A cluster analysis was performed on the set of indices to check the formation of distinctive clusters. Albania, Bosnia and Herzegovina, Macedonia, Montenegro and Serbia constitute first cluster, proving small differences among data. Second cluster consists of Bulgaria, Croatia and Romania, while last cluster consists of only Greece and Slovenia.