Literacy is known by people to refer the skill for being literate of texts existing in society. There are many kinds of information penetrated among us. Being literate is now not only just represented by reading and writing as we simply do every day orthographically. It remains on basic literacy. Literacy, with those language competences, considers its contribution for society in this modern age. It is considered as resource to reflect quality of each person. This is functional literacy to take us for being functionally beneficial for surrounding environment. For dealing with the information around us which is massively spread, critical literacy should be optimized to make sense and take stance. In higher education context like university, scientific literacy is highly required to apply the subject for phenomena in the society. Being capable on multiple literacy levels is believed as the right way for familiarizing social happenings so that literate people have more chances to get possibilities for themselves up to strengthen citizen involvement for their nation as well. Literacy is finally constructed from optimizing each citizen to building nation.Keywords: basic, critical, functional, literacy, scientific, society

Hotel staffs are obligated to have skills for handling guests" requests, especially for housekeeping (HK) and food and beverage (FB) divisions. The services are not only limited to which are done physically, but also in language issues. HK and FB, who are dominantly not English-educated background, have course, especially for encountering various requests from foreign guests. This article is composed by the writer from his experience as English instructor for those staffs. He teaches the English lesson purposed for the staffs so that they can identify there is a request from the guest and how to respond. The learning was done by using systemic functional linguistics approach, through modulated interrogative and inclination clauses, to reach the goal. Both showed exchanges toward goods and service. This learning has found a new way in language activity, so that the learners can internalize themselves towards language structures which have certain function with reasoned background relating to context. Key Terms Definitions:housekeeping, food and beverage, guests, hotel, requests, English, systemic functional linguistics, interrogative, inclination, modulation I. PENDAHULUANSektor pariwisata dunia saat ini berkembang pesat. Hal ini didukung oleh dukungan dari setiap pemerintah untuk menjadikan pariwisata sebagai bagian dari pendapatan, sekaligus kebanggaan suatu negara. Hotel menjadi tempat yang tepat bagi wisatawan untuk menginap, sebelum melanjutkan perjalanan kembali. Oleh karena itu, pelayanan terhadap tamu hotel semakin ditingkatkan. Sebagai bentuk pelayanan, staf hotel harus siap untuk memperoleh kepuasan tamu. Bahasa Inggris menjadi bahasa asing yang harus dikuasai, karena posisinya saat ini yang masih menjadi lingua franca dunia. Dengan semangat pelayanan hotel dan dukungan pemerintah, diharapkan akan datang wisatawan dari seluruh dunia.

Covid-19 epidemic attacked Indonesia so that the government decided policy to have to stay at home which started in the middle of March 2020. People had to adapt to the situation. This moment attracts the attention of service and product providers to conform. The researcher uses printed advertisements as the data source in the form of a multimodal document and find various businesses respond to the condition. They support the government’s policy while remaining motivating customers to use their products and services. The research is done in a qualitative paradigm towards words, phrases, clauses, sentences, and pictures as the data to answer the research topic. The data source was taken from the daily newspaper Kompas at the beginning of staying at home policy implementation by the government. The data collection was done by criterion-based sampling. Supported by the multimodal analysis approach, this research observes how linguistic and visual image components simultaneously convey intentions of the advertisements in the pandemic outbreaks. Readers are directed to know various terms raised by the advertisement to campaign the government’s policy while remain promoting. The researcher finds kinds of text genres working harmoniously with visual images to articulate meanings. This research is able to show that offered products and services by providers in their pandemic-time advertisement are part of the solution towards customers’ needs while physical and social distancings were enforced. Linguistic analysis in this research gives new findings of the benefit of text and visual images to express meanings in various ways for the same goal.Wabah Covid-19 melanda Indonesia sehingga pemerintah menetapkan kebijakan untuk beraktivitas di rumah saja mulai pertengahan bulan Maret 2020. Masyarakat harus bisa beradaptasi dengan situasi. Momen ini turut menarik perhatian penyedia layanan jasa dan produk untuk menyesuaikan diri. Peneliti menggunakan iklan cetak sebagai sumber data berupa dokumen multimodal dan menemukan beragam perusahaanturut merespon keadaan ini. Mereka mendukung kebijakan pemerintahsambil tetap mendorong konsumen untuk  menggunakan produk dan jasa yang dimiliki. Penelitian dilakukan dengan paradigma kualitatif terhadap kata, frasa, klausa, kalimat, dan gambar sebagai data untuk menjawab topik penelitian. Sumber data diperoleh dari koran harian Kompas pada awal masa berlakunya kebijakan aktivitas di rumah oleh pemerintah. Pengumpulan data dilakukan dengan teknik sampling berbasis kriteria. Didukung dengan pendekatan analisis dokumen multimodal, penelitian ini mengamati bagaimana komponen linguistik dan visual secara simultan menyampaikan maksud dari beragam iklan tersebut di saat pandemi. Pembaca diarahkan untuk mengetahui beragam istilah yang diangkat oleh iklan-iklan itu untuk mengampanyekan kebijakan pemerintah sambil tetap promosi. Peneliti menemukan macam-macamgenreteks yang berjalan harmonis dengan tampilan visual untuk mengartikulasikan makna. Penelitian ini mampu menunjukkan bahwa produk dan jasa yang ditawarkan perusahan pada iklan di masa pandemi merupakan bagian dari solusi terhadap kebutuhan konsumen saat jarak fisik dan sosial diberlakukan. Analisis kebahasaan dalam penelitian ini memberikan temuan baru tentang manfaat teks dan tampilan visual untuk menyuarakan maksud dengan beragam cara untuk tujuan yang sama.

Reading activity which is supported by the rich reading materials has shown its positive influence in the development of civilized society today. Besides being a part of religious orders, reading is an attempt to acquire and strengthen knowledge as well as to gain new experience. The reading content reflects the needs and objectives of the readers. Now, the relationship between the authors and the readers should met. The integrity of reading content is built by the organization of main ideas and supporting ideas, making it easier for readers to analyze patterns of structured, phased, and logical orders. The idea organization in a reading text stimulates the brain to evaluate and control over what it reads. Therefore, it needs what is known as metacognition in order to create the critical literacy for our community as the text readers. We certainly expect that reading is to construct our community to be more intelligent and insightful through the ideas presented, without getting slipped on undesirable mission of the authors.

Linguistic qualitative research using appraisal theory is descriptively undertaken on the English websites of the sharia hotels in Surakarta and Yogyakarta. The data are analyzed on the basis of Appraisal Theory coined by Martin & White (2005) relating to kinds of attitude reflected by language that are negotiated in the texts, level of engaged feelings, and social values. This research investigates the kinds of attitude reflected by language on the data sources available on the websites of the sharia hotels in Surakarta and Yogyakarta. Using document analysis technique, the research data are analyzed in the level of words in the clauses and sentences. The research found various language attitude implemented in the sharia hotels in Surakarta and Yogyakarta in attracting customers’ attention. This research does not only limit itself in finding the dominant factors, but also analyzing meanings of using those attitudes. Penelitian kualitatif bahasa dengan teori appraisal ini dilakukan pada berbagai situs hotel syariah berbahasa Inggris di Surakarta dan Yogyakarta secara deskriptif. Data dianalisis dengan Teori Appraisal yang dikemukakan oleh Martin & White (2005) terkait beragam jenis sikap yang direfleksikan dengan bahasa yang dinegosiasikan dalam teks, kekuatan perasaan yang terlibat, dan nilai sosial. Penelitian ini bertujuan menemukan jenis sikap yang direfleksikan pada bahasa pada sumber data yaitu berbagai situs hotel syariah di Surakarta dan Yogyakarta. Dengan teknik analisis dokumen, data penelitian dianalisis pada tingkat kata pada klausa dan kalimat. Hasil dari penelitian ini adalah menemukan beragam sikap berbahasa yang dibangun oleh hotel-hotel syariah di Surakarta dan Yogyakarta dalam menarik perhatian konsumen. Penelitian ini tidak hanya terbatas pada memperoleh mana yang dominan, tetapi juga menganalisis makna dari penggunaan sikap itu.