Currently Instagram is not only a means of communication and information, but has plagued several sectors, especially marketing. One marketing that often happens on Instagram is sales, advertising, branding, and service. To support marketing activities, it needs to be done not only through conventional or old ways, but also should use social media to better reach all the desired consumers. This study aims to find out the focus on the use of Social Media Analytics tools on Instagram as a medium in increasing marketing effectiveness. This research is qualitative descriptive by using purposive sampling technique. Social Media Analytics that is implemented by Instagram in helping users of business profiles is by providing Insight features in which there are three functions, namely activity, audience and content provided in the form of data visualization. The utilization of the insight feature on Instagram has an important role in helping business users in increasing the effectiveness of marketing their products and services.

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Data security and data leakage is an important issue in a dangerous technology in Cloud Storage systems on Cloud Computing. Academic website also faced problems like data leakage and system hacked for certain purposes. To achieve an appropriate level of data security standard on the Cloud Storage for academic website, the strengths and weaknesses in data security of Cloud Storage on academic website was evaluated using SWOT analysis. The analysis is based on four layers that exist in the cloud storage structure, namely access Cloud Storage. This is important since in recent years, many incident took place on attacks layer, application layer interfaces, management layer, and storage layer. The study also evaluates the performance of cloud storage by measuring the academic website using IT Balanced Scorecard which based on four perspectives of IT Balanced Scorecard. This study focuses only on Cloud Storage website of Academic Information System (AIS) UIN Jakarta, since many hacking incident on student accounts while there is no evaluation results on the website AIS Cloud usage.