We investigated the effect of goal priming on the processing of a persuasive message. Before reading a persuasive message about tap water consumption, participants were subliminally primed (or not) with the goal "to trust". Subsequently, they completed a questionnaire about their perception of the message, the source of the message, and tap water consumption intentions. The results indicated that non-conscious activation of the goal "to trust" leads to a better evaluation of the message, increases behavioral intentions in accordance with the message, and positively influences the assessment of the source.

When people's attention is engaged in a visual task, they often are blind to unexpected events occurring in their environment. This phenomenon is known as inattentional blindness. In this study, we examine inattentional blindness with regard to goal priming, a technique allowing to unconsciously influence goal pursuit. After being primed with a detection goal, the name of the target to detect, or no prime, participants watched a short sequence in which they had to count passes made by basketball players. An unexpected event occurred during the video. Results indicated that when attentional demands of the monitoring task were moderate, goal priming improved the detection of the unexpected event. Implications for the understanding of nonconscious management of attention will be discussed.