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In recent years, Russian agricultural market has undergone rather important changes. Nowadays, there is a kind of euphoria concerning agricultural market. State support is planned, including significant investments, with the aim to stimulate its development. Still, literature analysis shows that efforts are supposed to concentrate mainly on the sphere of production. There is clear lack of attention to the level of technologies and equipment use, both in manufacturing and in turnover, i.e. in the post-harvest handling, long-term and operational storing of agricultural products, as well as in processing, product delivery to customers, preferably using highly specialized transportation, and in consumption waste disposal. This attention is necessary, otherwise the achieved production results will be destroyed due to low-tech turnover level, and the relationship between production and consumption will not give the expected results of the agricultural products market functioning. These facts has direct impact on the subjects operating in agricultural sector. Especially, on their economic performance, bankrupt or financial health as a whole. Economic performance of agricultural sector can lead to more efficient management of subject operating in this sector. In addition, it can bring more convenient prices of agricultural products for customers. In this article a hypothesis is discussed that the main issue should be not productivity growth or increase in production volume, but the level of technologies in agricultural production and bringing agricultural products to consumers, at all stages of the production-consumption relationship. It is therefore proposed to assess the market economic performance from the perspective of technological stages (tenors of technology) on which the creation and implementation of the product takes place. In this context, the expediency of the approach to the economic performance assessment for the agricultural market in a region is substantiated.

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Статья посвящена анализу экономической природы цифровых платформ. В ней сопоставляются два механизма перераспределения экономических ресурсов – классический рыночный и властный внутрифирменный. Экономическая природа цифровых платформ связывается с развитием квазиинтегрированных структур. Обосновывается положение о том, что платформа не является в полном смысле традиционной фирмой, а представляет собой существенный компонент квазиинтегрированной экономической структуры, которая выносит внутрифирменные властные отношения за свои пределы и способна трансформировать рыночную организацию производства по ряду направлений. Платформа по сути своей организации опирается на формы работы на заказ потребителя, получившие развитие в постиндустриальной или информационной экономике. Она способна формировать спрос в виде поступления потока заказов от непосредственного потребителя. Цифровые платформы изменяют экономический статус фирм, действующих внутри неё, существенно ограничивая их обособленность. Это приводит к доминированию платформы как на отраслевом рынке, так и по отношению к фирмам, которые взаимодействуют на её основе. This article is devoted to the economic nature of digital platforms. There is a comparison of two redeployment mechanisms of economic resources: classical mar-ket-based mechanism and commanding intra-firm. The economic nature of digital platforms is connected with quasi integrated structure development. The article provides a statement that a platform is not a traditional firm(in its full sense) that it is just an essential component of quasi integrated economical structure that takes its intra-firm commanding relations outside and is able to transform market-based organization in a number of areas. Fundamentally, a platform is based on customer-related forms of work that was developed in the post-industrial or information economy. It is able to build a demand as a business stream directly from consumers. Digital platforms change economic status of companies that operate inside of it, significantly limiting their independence. In some cases it leads to the platform dominance on the sectoral market as well as its dominance according to the firms that interact on its basis.

Research background: Under the conditions of post-industrial economy, market subjects tend to use digital technologies more intensively. Many authors define digital technologies as innovation, describe possibilities of automatization and try to find out some limitations of smart technologies implementation. In this research, we consider that Industry 4.0 and digital technologies can transform traditional business model radically. That is why, it is very important to highlight the ways of digitalization in business and to justify the choice of the most effective smart technologies during the period of business transformation. Purpose of the article: to highlight the local ways of digitalization in global corporations and to discover the most effective ones among them. Methods: in this research, we run comparative analysis of new business models using recent articles in scientific journals and empirical evidence from open sources. Also, we use the results of expert assessments based on depth-in interviews. Findings & Value added: the most perspective ways of digitalization in global corporations are highlighted: digital automatization implementation, during which the existent process in traditional business model is digitized; new IT service appearance, that improves the traditional business model; digital transformation of traditional business model into the new one with a digital platform core. A visual model of monitoring the digitalization process within the company is proposed. It is proved that smart technologies can transform business model radically. These technologies affect the structure of companies’ supply and can change market structure (including global market) through active company strategy and behavior.