The decrease of employment level in the region and priority of developing tourism industry as a strategic factor of unemployment rate decrease are estimated in the article based on research of the current condition of Yaroslavl region labour market. It was determined that conditions of labour market and tourism industry of the Yaroslavl region are connected as complementary and interdependent functional areas. It was defined that tourism sphere has a multiplied positive effect on the employment level in the region due to increase of its functioning scope caused by relatively high shares of unoccupied population in the region. The basic development trends of the tourism industry in the Yaroslavl region characterised by positive development of a tourist infrastructure, improved quality, and outreach of services range, increase of tourist inflow in the region were designated in the research. It was found out that availability of various tourist resources in the Yaroslavl region creates conditions for many kinds of tourism: cultural and informative, cruise, medical and secondary wellness, business and event, ecological and adventure, as well as rural tourism. Taking into account results of research of the main regional features and potential, groups of development potential of the tourism industry in the Yaroslavl region were determined. Such groups include natural and geographical, culture-historical, professional and demographic, social and economic, material and technical, and economic-political potentials. The main destabilising factors of development of the regional tourism market as the base for increase of employment level in the region were summarized, and the complex of conceptual recommendations for creation of favourable conditions for formation of development potential was proposed.

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The article focuses on one of the defining aspects of the existence of the territory as a regional formation. It is considered not as a factor, an inert environment, or a resource, but as an independent acting origin that creates an environment for the formation of region-forming ties and plays a huge role in the regional development processes. These circumstances, in particular, allow studying the development of the region from the standpoint of territorial interests, to define it as a (self-) managed territorial formation.

Today, the formation of the affordable housing market is one of the priorities of Russia’s socioeconomic policy. Its significance is due to the severity of the housing problem, deformations of the forming housing market, which are speculative in modern conditions with a constant rise in housing prices, and further limiting of its availability for the majority of the Russian population. The relevance of the study is confirmed by the high social significance of housing as a commodity, the presence of significant socioeconomic contradictions in the housing sector as well as the need to find ways to attract significant investment in the housing sector. Currently, about 83% of the housing stock is privately owned, about 13% is in social rent, and 4% in commercial rent. This structure is not effective enough, as it reduces the business and life activity of a large part of the population.

Culture is one of the most important spheres of human society, reflecting its level of development. Spiritual and material values that constitute the national wealth of a country are produced, accumulated, and preserved there. The spiritual wealth of culture is not subject to the influence of time and the processes of inflation and is a real means of accumulation. Culture enriches people with knowledge, helps them to evolve, and transmits cultural heritage from generation to generation, accumulated over many years. By understanding culture as a particular sphere of human activity, we have the prospect of purposeful management of it. Culture in this context is understood as a result of accumulated, transmitted, and produced cultural practices of people. Such practices are concentrated in museums, exhibition halls, theatres, houses of culture, art schools, libraries, creative workshops, etc.