The article deals with the legal support of consumer rights protection in the tourism sector. It is established that the protection of tourism services consumers is becoming increasingly important for society. Consequently, this factor results in strong need for regulations in the tourism sector, aimed at protecting the consumer rights that directly affect their quality of life, play the role of a regulator in the tourism sector, determining the satisfaction of the real needs of tourists in the context of constantly increasing service standards. It is proved that the legislative and institutional system of protection of tourism services consumers is a complex mechanism for promoting and consolidating loyal competition in the market, which is a decisive factor for reducing corruption, having a positive effect on the protection of the legitimate rights and interests of tourism services consumers.