The development of the personal potential of academic staff and higher education applicants as an integrated criterion for the effectiveness and efficiency of university management is substantiated in the article. To give ground to his position, the author proceeded from determination of the effectiveness and efficiency of university activities. The effectiveness of university activities is defined as the degree of compliance with the result secured by the goal it pursued. The efficiency of university activities is a qualitative indicator that determines the degree of use of resources (human, material, financial, etc.) in achieving a particular result. Methodological incorrectness of determination of efficiency of university activities by formal criteria is emphasized. In particular, the diploma of higher education regardless of the level of competence and development of the personal potential of its owner. The impossibility of correct differentiation in the value expression of the results of educational and scientific activities of the university is proved. The necessity of defining and substantiating alternative criteria that would orient the management to ensuring the effective and efficient operation of the higher education institution is kept current. In case of incorrect appeal to quantitative criteria, it is suggested for the management to focus on evaluation of criteria in determining the results of university activities. Assessment scales of such relevance are recommended. They should guide the management of a higher education institution to improve the activities. At the same time, the improvement of results should be achieved not at any cost of resources, but at the minimum permissible without deteriorating their quality. It is noted that only with the use of such methodological approach the efficiency of the university's activity as a guarantee of its competitiveness can increase. The competitiveness of the university is proposed to be considered as an integrated indicator of corporate competence of all participants of its activities, including managers, academic staff and applicants for higher education. It is emphasized that unlike other resources that are inevitably spent, human resources in the process of their use are self-renewing and developing. Self-renewal and the development of human resources or human capital are better the more developed the personal potential of university participants is. In addition, the level of development of the personal potential of higher education applicants is the current and final result of the university's educational activities. The more advanced personal potential the university graduates have, the more productive they will be in their careers, therefore, more expensive in terms of value and vice versa. After all, the more productive persons with higher education, the more productive the society in which they work is and the more prosperous life in such a society is. In its turn, the development of the personal potential of higher education applicants in the learning process depends directly on the level of personal capacity development of the academic staff with whom they interact. Not only the effectiveness of educational but also scientific activities depends on the personal potential of academic staff.

One of the conditions of successful solution of social question is the existance of clear imaginations about its sense and forming generally known imaginations about solution. It is general thought. But when we search solutions this condition is ignored. It is watched when reforming physical education of students and scholars. The essence of question is clear: weak material base, not enough number of lessons etcetera. But there are most serious reasons. There are an absence of imaginations about what we want from students’ and school physical culture; without this we cannot understand what it has to be school physical culture. As a result people have different imaginations. We can see complex co– existence of three environments: educational, training and health environments. The analysis of special literature shows that modern investigations and publications pay not enough attention to certain effective methodics which promote qualitative forming and solving educational, training and health questions as well as bring up all – side developed scholars and students when physical education.

There are following prerequisites outlined in this article: worldwide democratization trend; complexity of structures of social systems; growing needs in human capital development; autonomy of national higher education institutions; civilizational problem of Ukraine in national elite. Conceptual problems on a road to real democracy in higher education institutions were actualized and analyzed. Determined and characterized three models of higher education institutions activities based on the level of democratization needs of their social environment as: negative, neutral and favorable.

The article describes a modern state and main directions of forming health mode of life of students when physical education. It is stated that the effectiveness of physial education and forming health mode of life of students is conditioned with the help of various factors. Depending on certain conditions the main items are the questions of strengthening material and technical base for sport lessons, increasing a level of financial providing as well as imroving scientific and methodological level of teachers of physical education etcetera. It is noted that a realization of stated directions is necessary for each discipline namely at physical education. At present the flexible program on physical education for higher educational establishments gives the possibility of realization the ideas but at the same time it has some disadvantages. These disadvantages are seen at a system “purposes – results”. Physical education and health mode of life are the one of the most important elements of forming active people of a state when their learning.

A practice shows that there is a danger for police officers. There is a thought that a defence from this danger is depended on a level of physical preparing police officers. Wrong actions lead to wrong results but that has negative effect for police forces and their ability to withstand a non – law and to sustain a law. At special literature it is also there is a necessity at physical culture for police officers and rising requirements to fulfiling work. But specialists does not always provide solving abovenamed tasks and these tasks are not always certain. It is necessary to note that according to usual programm concerned to special physical preparing, physical exercises have to be led at certain situations and modelling the widest situations is absent; the same it is concerned to complex tests which characterize special level of physical and psychical preparing. So the questions of improving learning process on physical preparing are important. These questions are the certain part of preparing police forces and these questions are the most active means of development of professional important qualities; these questions form high reliability of moving actions at extreme situations. Based on the above, our literature analysis aims to increase the effectiveness of law enforcement officers in the prevention of offenses by improving physical and tactical training. This analysis showed the following most important physical qualities that law enforcement officers must have, namely: prudence, quick reaction, physical fitness, the ability to influence people's emotions based on classes in the psychology of behavior in conflict situations, resourcefulness, self-confidence.