The article analyzes the meaning of the concept of «electoral technologies», modern approaches to its interpretation, the classification of electoral technologies according to various characteristics, the principles of democratic elections and the effectiveness of electoral technologies in modern Ukraine. To focus attention on the varieties of electoral technologies, the analysis of modern approaches, the research aims to represent the principles of democratic elections and the effectiveness of electoral technologies in Ukraine. The methodological basis of the study was the dialectical method, which made it possible to identify and learn electoral technologies as a legal phenomenon. In addition, during the research, formal-logical techniques were used (logical methods of analysis and synthesis were used during the identification of features and definition of the concept of electoral technologies, as well as their classification, modeling and abstraction techniques — during the development of practically possible proposals for improving the electoral process), systemic (allowed to systematize and classify electoral technologies, as well as regulate the use of illegal electoral technologies. Scientific novelty. It is proposed to classify electoral technologies according to various features and criteria based on the experience of modern Ukraine. Conclusions. Political elections presuppose appropriate technologies of activity, which are always dynamic and in need of change. The study of electoral technologies is a relevant contribution to their development against the background of Ukrainian state formation. Understanding the content and typology of political electoral technologies at the current stage is an important need to improve and increase the efficiency of political power and state administration. Further research in this field can be focused on improving the methodology of electoral technologies and optimizing election processes, analysis of election campaign technologies, and the level of involvement of parties in the organization of the election process.

The informational component of the “hybrid war” used by the Russian Federation against Ukraine is considered. The components of information warfare, subjects and forms of hybrid warfare are substantiated. Priorities for the formation of an effective system for ensuring information security of Ukraine have been determined. It is noted that the information policy should contribute to the formation of the national information space, integration into the world information space and the formation of a democratically oriented consciousness. One of the main tasks of the information policy of the state is the creation of the necessary economic, legal, social, organizational mechanisms for the formation, development and effective use of national information resources in all spheres of life. It is summarized that the hybrid war unleashed by the Russian Federation against Ukraine is not only a challenge to the existence of an independent Ukrainian state. Danger threatens the entire system of international and European security. This leads to the destruction of the existing security architecture, the discrediting of its main structures, such as NATO, the EU, the OSCE, the UN Charter and the Helsinki Process regarding the inviolability of borders and state sovereignty. Russia, destroying the world order and generating global chaos in the international environment, claims a gradual and steady resto ation of Russian influence and significance on the international arena. And the Western world is gradually beginning to realize the threat of Russia’s geopolitical revenge. Ukraine, as well as the entire democratic world, should respond to the enemy’s aggression in a timely and adequate manner.

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