No abstract

The article aimed to develop a methodology for monitoring the quality level of the synergistic effect of enterprises' economic activity in business network interaction on the example of mechanical engineering in Ukraine. Using the expert assessments of 386 senior and middle managers of 27 mechanical engineering enterprises of the Kharkiv region and the main components' method, the components of qualitative parameters of the synergetic effect of economic activity result from network interaction have been determined. An additive econometric model has been developed to calculate the integrated indicator of enterprises' economic activity's synergetic effect in terms of the business network of the studied enterprises. Using Fibonacci rules, the levels of qualitative component components and the integrated indicator of the synergy of economic activity in the context of a single network partner are determined.

In the realities of the digital economy there are fast and permanent processes of digitalization of economic relations and economic activity, technologies, information and knowledge in the field of business management are becoming increasingly important. Modern economic conditions in which enterprises operate are characterized by globality, dynamism and uncertainty. One of the main factors that can ensure the company's stability in the market and help strengthen its position is a well-founded development strategy. Depending on the direction of enterprise development, it is important to distinguish such strategies as intensification, integration and diversification, which can be applied individually or in combination. The need to adapt to the conditions of comprehensive digitalization requires enterprises to take an innovative approach to their activities, and the harmonization of the mechanism of strategic management of innovative development of the enterprise should consist of determining the vector of innovative transformations. Knowledge is very important in the innovation process, because it is not only an important contribution, but also the result of the process of transformation of innovation culture of enterprises. The use of modern methods of e-commerce, digital platforms and blockchain allows companies to gain new benefits and opportunities. Enterprises that choose as a strategic vector of development a systematic combination of innovative approach to their activities, analysis of internal and external resources of development, adequate adaptation to the external realities of the digital economy, achieve high results in the present and future.