Guna menarik konsumer untuk membeli sebuah produk, produsen harus menerapkan strategi promosi, salah satunya dengan membuat iklan yang unik dan berbeda dari lini produk serupa. Brand ambassador dapat menjadi salah satu faktor penentu sebuah iklan dianggap menarik perhatian khalayak yang dituju. Bukan hanya itu, visual dan pemilihan kata yang tepat juga diperlukan untuk menyampaikan pesan dari sebuah produk yang diiklankan. Penelitian ini bertujuan menganalisis representasi semiotika dari iklan Mie Sedaap Korean Spicy Chicken pada kanal YouTube milik Mie Sedaap. Teori analisis semiotika milik Peirce (1955) digunakan sebagai acuan dalam membedakan ikon, indeks, dan simbol yang terdapat pada iklan Mie Sedaap untuk memahami pesan yang disampaikan dalam mempromosikan varian terbarunya. Selain itu, analisis juga dilakukan untuk melihat keaslian (authenticity) yang ditunjukkan melalui tiga tanda semiotika yang ada. Hasil penelitian menunjukkan bahwa ikon video iklan ini adalah Choi Siwon sebagai orang yang berasal dari Korea yang mengindikasikan keaslian dari varian rasa Korean Spicy Chicken, serta produk yang diiklankan, yaitu mie instan. Indeks video iklan ini adalah kemasan Mie Sedaap yang memiliki warna merah yang mengindikasikan pedas, dan gerak tubuh Choi Siwon yang mengindikasikan keaslian rasa pedas. Simbol yang terdapat pada video iklan adalah huruf hangeul yang menunjukkan keterkaitan varian Korean Spicy Chicken dengan Korea, simbol WingsFood dan logo Mie Sedaap yang menunjukkan lini produk makanan.

In the workplace, hard skills and soft skills are equally taken into account, especially in this 21 st century, where people are required to have 'global employability skills' to secure a good job. This study aims to determine the benefits of international mobility programs have on the ability of soft skills, especially in the aspects of communication, social skills and flexibility-as parts of 'global employability skills'-of students and alumni of a Vocational College within three years from 2017 to 2019. The research method used is by distributing questionnaires Google Form with Likert Scale format from strongly disagree to strongly agree scale 1-5. Research subjects were active students and graduates of Vocational College (Sekolah Vokasi) UGM who had participated in international mobility programs, both incoming and outgoing programs, organized by the OIA SV-UGM, in 2017-2019. The respondents were 60 people. The results showed that the developed soft skills were language and communication skills, interpersonal skills, teamwork, cultural understanding and adaptability and openness. Specifically for alumni, soft skills that are highly developed and helpful in the working world are adaptability and openness (82.9%), cultural understanding (74.3%), language and communication skills (71.4%), ability to work together (65.7%), and interpersonal skills (54.3%).

Bahasa Inggris I is a compulsory subject for all study programs at Vocational College, Universitas Gadjah Mada. In its implementation, the teaching materials used have not been completely tailored to the needs of the stakeholders in relation to the competence and skills of the English language. Therefore, this research aims to analyze the English competence and skills needed by the stakeholders and also students’ perception of good teaching materials from various study programs at Vocational College UGM. The methods used in collecting data are questionnaire and interview. The questionnaire is distributed to the first semester students from all applied bachelor programs in Vocational College UGM using stratified random sampling method. In addition, the interview is done with all heads of applied bachelor programs in Vocational College UGM for triangulation. The results show that the students are in the beginner level or basic users (A2 level in Common European Framework of Reference for Languages or CEFR). Moreover, the competences stated in the A2 level are considered needed by the students to master in academic and work life contexts. Besides, the skill considered as the most important is speaking, followed by writing. The students also propose some criteria of good teaching materials that include the content, sequence, exercise, language features, technology, layout, and price.

Concrete and practical competencies matching the workforce needs have an essential role in constructing the employability of the graduates, especially during MEA era where the graduates are expected to compete internationally. To accommodate this purpose, D-III English SV-UGM provides a number of professional concentrations for the students, including Business Administration (BA) and Public Relation (PR) to give them practical skills that are applicable in the workforce. In light of this circumstance, the present research aims at remapping the graduate competencies to be mastered by the students of D-III English concentrating on BA and PR and revealing the intersections of the competencies. Library study, questionnaire administration, and interview were conducted to obtain the data from the stakeholders. The results show that the graduates concentrating in BA are highly expected to give excellent service to the clients and customers, to maintain documents and letters, and have a good archival knowledge. Meanwhile, the graduates with PR concentration should be able to have good communication skills and understanding about the computer and media use. Furthermore, the graduates from both concentrations are expected to perform Occupational Health and Safety Environment, and have a good interpersonal skill to enable them to work effectively with their colleagues.