Singlehood develops a change in family creation recently, which has been a focus of much academic attention. The aim of this study is to explore how Pakistani single media women perceive marriage and singlehood. Around 300 women aged between 20 and 50 from various media organizations such as print and electronic media houses in Pakistan contributed to this research. The outcomes indicated a shift of opinion on the institute of marriage and singlehood. Single women working with media organizations shared modern views on gender roles and marriage. Most of them wanted to get married but at a mature age and condemned the idea of early marriages. They gave preference to higher studies and work for attaining financial stability over marriage. Moreover, the participants had a positive demeanour toward singlehood, however, they were not against the idea of marriage if financial stability, loyalty, care, and supportiveness are there in a future partner.

The current study aimed at exploring the difference between traditional and social media news and analyzed their role in grati􀅭ication of informational needs on the basis of gender and usage. Five categories of local, national, international, disaster and entertainment are selected for the survey, consisting of 1383 male and female university students from the capital of each province of Pakistan. The results are statistically analyzed by using SPSS. The 􀅭indings suggest that social media remain active to satiate informational needs, and the dependency of traditional media on social media posit that soon traditional media would be displaced. The obtained grati􀅭ication and individual perception of participants are found signi􀅭icant for social media than traditional media. The moderation effect of gender and usage is also momentous. Male dominance is not only prevalent in social structure but also evident in media consumption patterns. The social and gender disparities are re􀅭lective in this current study in informational need grati􀅭ication through media.

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