Everyday people have been experiencing changes in weather and climate. The question is whether we are really on the top of a tendency or we just overstate the weather change because of our heuristic mentality? If the negative tendency of change is adopted we must involve climate friendly technologies in the strategic decision making process of enterprises. On the other hand, the important thing to keep in mind is that the main motor of the strategy is the profit. In case of the latest climate related strategies the problem is the hard quantification of the real profitability because it also depends on external effects. In spite of the classical investment analysis, the costbenefit analysis is able to take into account negative and positive external effects. In case of strategic decision the new technologies or methods are also confronted with resistance. In the strategic decision making process we should calculate with these resistances as well. The aim of this study is to highlight those long-term calculation methods and business models which are able to consider the external effects of projects and examine the real profitability and break-even point in case of bad climate tendency scenarios. This paper presents a new method which includes the cost-benefit analysis and the change equation.

SummaryThis study aims to determine the impact of creativity elements on educational service quality dimensions depending on the hypothetical scheme takes into account the correlation between two variables, and adopted two fundamental hypotheses to determine the impact and correlation between research variables. The theoretical side of the research was written by taking advantage of the literature of the relative subject. Duhok Polytechnic University in Iraqi-Kurdistan Region has been chosen to conduct the field part of the study; research sample consist of 70 individuals of academic staff of the chosen university. A questionnaire has been developed to collect data and information on the field side, and through using statistical methods (frequencies, percentages, mean standard deviation, Spearman's rank correlation and regression analysis). The descriptive data have been analyzed and research hypotheses have been tested. The most important findings of the study were: the emergence of attention and concern by the university to the concept of creativity reflected in their answers that creativity elements have a significant positive impact on educational service quality dimensions and a significant positive correlation has been proved between them as well. The study reached a set of proposals the most important is to try to take advantage of the strengths owned by the university regarding the elements of creativity that the results showed a clear impact on the services provided, especially originality and sensitivity to problems variables.