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The COVID-19 pandemic has forced people to do many activities at home. One of the most popular entertainment activities at home is watching a wide selection of dramas and films through the Video on Demand (VoD) service. People can choose various of VoD service applications with different characteristics. Therefore, the competition among VoD service applications has become increasingly high. If they are unable to keep up with market preferences, consumers may leave them. As the largest consumers of the film and drama industry, students have various factors to be considered in choosing alternatives to these streaming services. This study aims to enable users, namely students, to choose the best alternative among various choices of streaming service applications by considering several factors at once. TOPSIS method (Technique for Others Reference by Similarity to Ideal Solution) is used in this research to rank streaming service applications according to user preferences. The criteria considered by users are subscription fees, a variety of film and drama choices, application views, and services provided. Data collection was carried out by distributing questionnaires to 50 student respondents regarding the criteria and alternatives. The results of TOPSIS analysis showed that students prefer Viu application as the best choice for watching films and dramas. The second to fourth rankings are iflix, Netflix, and WeTV, respectively.

Coffee consumption has become the lifestyle of today’s society. This was used by a number of business people to start a coffee shop business. Consumers not only to enjoy the taste of coffee but also a comfortable atmosphere. Therefore, coffee shop businesses in Indonesia were going escalated. Thus, competition between similar businesses was increasing rapidly. This was occurred at ABC Coffee Shop in Cirebon. Cirebon has a high market potential although it is a small city. This research aimed to evaluate service quality in ABC Coffee Shop in order to obtain appropriate business strategies. Data collection was carried out by distributing questionnaires related to service quality to 100 ABC Coffee Shop consumers. Analysis was conducted by IPA-Kano model. Results showed that attributes need to be improved sequentially were interior and exterior design, cleanliness of toilets and quality of taste, self confidence and attitude to serve consumers, and completeness of facilities, speed for serving menus and sincerity of employees to respond consumers

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Wheat flour consumption in Indonesia continues to increase, so the government must import wheat on a large scale. One of the ways to reduce wheat consumption is by using substitutes. Mocaf (modified cassava flour) is a kind of flour that derived from cassava plants (Manihot esculenta). This flour can be used as a substitute for wheat flour due to its similar characteristics. Even though it has high economic potential, mocaf has only been marketed locally. One of the reason is the lack of quality packaging. The purpose of this study is to identify consumer preferences for mocaf packaging so that they can market the product not only locally but also nationally. In this study, AHP (Analytical Hierarchy Process) method with four alternatives (plastic stand up pouch combination, Aluminium foil stand up pouch combination, screen printing plastic pouch, and paper pouch combination) and three criteria (price, model, and durability) is used to determine consumer preferences for mocaf packaging. This research obtained the conclusion that the highest weight for criterion and alternative are price and the screen printing plastic pouch.