Selection of Video on Demand Service Applications for Students Using TOPSIS

Jatiningrum, Wandhansari Sekar; Pertiwi, Setya Khusna Rossy; Irianto, Mohamad Irvan; Ria, Yolanda Okta

doi:10.31315/opsi.v14i2.4846

Cited by 4 publications

(4 citation statements)

References 4 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Based on the results of this study, respondents were very impressed with the visually attractive design appearance of the Netflix service. According to Jatiningrum et al (2021), with an attractive design, customers tend to be more comfortable watching. Apart from that, the focus of the respondents was also on the organized features of Netflix, so customers have no difficulty navigating the Netflix application/website.…”

Section: Discussionmentioning

confidence: 99%

Role of Customer's Trust Moderation: E-Service Quality towards Repurchase Intention on Netflix VOD

Arvianti,

Mulyaningsih,

Nughara

et al. 2023

IJEASS

View full text Add to dashboard Cite

This research raises issues related to the decline in Netflix users. It can be seen that customers are less interested in re-subscribing to Netflix. In fact, this is because there are several gaps that occur in the quality of the Netflix e-service. The poor quality of electronic services also has a moderate impact on the confidence of consumers who have less trust in the Netflix service. Therefore, the purpose of this study is to determine the relationship between e-service quality and repurchase intention and the role of customer trust as a moderating variable on Netflix Video-on-Demand. The method used for this research is survey method with questionnaire instrument as the data collection technique. The object of this research are 260 Netflix users that domiciled in Bandung, which was filtered into 200 users based on sampling criteria. Sampling technique in this research is using purposive sampling. There are two hypotheses in this research. To test these hypotheses, the technique used are regression analysis and MRA (Moderated Regression Analysis). The result of this research showed that there is positive and significant influence from e-service quality towards repurchase intention on Netflix Video-on-Demand. Next, customer's trust strengthens the relationship between e-service quality towards repurchase intention on Netflix Video-on-Demand.

show abstract

Section: Discussionmentioning

confidence: 99%

Role of Customer's Trust Moderation: E-Service Quality towards Repurchase Intention on Netflix VOD

Arvianti,

Mulyaningsih,

Nughara

et al. 2023

IJEASS

View full text Add to dashboard Cite

show abstract

“…Video on Demand (VoD) adalah sistem pengiriman konten video online menggunakan versi berbayar. Mekanismenya adalah konsumen harus berlangganan atau membayar berdasarkan apa yang ingin mereka tonton (Jatiningrum et al, 2021). Beberapa contoh aplikasi VoD antara lain Viu, Netflix, Disney Plus Hotstar, Vidio, WeTV, iQIYI, dan lain sebagainya.…”

Section: Pendahuluanunclassified

Pengaruh Tayangan Drama Korea di Media Baru terhadap Minat Belajar Bahasa bagi Remaja

Putri,

Abidin,

Nayiroh

2023

djcib

View full text Add to dashboard Cite

Since the COVID-19 pandemic hit the world, many countries have imposed restrictions on activities outside the home, so all action has been shifted to the house which has increased users of video-on-demand services. Currently, most people access it through various special applications available on their smartphones on the Google Play Store or Apple Store. This study aims to determine the effect of showing Korean dramas in new media on interest in learning the language in adolescents. The subjects of this study were teenagers from SMAN 1 SETU Kabupaten Bekasi, with a total of 115 students as respondents. This research is quantitative using explanatory survey methods and use and effect theory, which explain the relationship between mass communication communicated through mass media so that it has impact on mass media users. The results of this study indicate that Korean drama shows have an impact on interest in learning a language, with a significance value of 0.000 < 0.05 so it can be concluded that the variable showing Korean dramas (X) influences the variable interest in learning the language (Y). Keywords: Drama, Video on Demand, an Interest in Learning

show abstract

“…TOPSIS is a tool in Multi Criteria Decision Making (MCDM) problem with the priciple that the best alternative has the closest distance from the positive ideal solution and the farthest distance from the negative ideal solution (Zavadskas, et. al., 2016). Jatiningrum et.…”

Section: Introductionmentioning

confidence: 99%

Applying AHP-TOPSIS Approach for Selecting Marketplace based on Preferences of Generation Z

Jatiningrum

Utami

Sholihah

et al. 2022

Jurnal Optimasi Sistem Industri

Self Cite

View full text Add to dashboard Cite

The increasing ease of internet access leads to good opportunities for marketplace growth. The marketplace's popularity is gaining among many people, especially Generation Z, and makes the marketplace becomes their primary solution for online shopping. According to the massive amount of generation Z and their lives that get used to sophisticated technology, this generation can become the critical marketplace consumer in the upcoming years. This research examines the selection of generation Z’s preferences towards the marketplace using the AHP-TOPSIS approach. The selection was based on three criteria: service quality, information, and price. AHP approach was applied to calculate each criterion's weight, while TOPSIS was used to obtain the alternative ranking of marketplaces. The result shows that service quality becomes the most influential criterion for selecting marketplace platforms. The weight of each criterion is service quality of 0.425, information quality of 0.280, and price of 0.295. Shopee is chosen as the most suitable marketplace platform for Generation Z. The proposed model of this research can allow the business players to effectively select the suitable marketplace for selling their products targeted to Generation Z.

show abstract

Selection of Video on Demand Service Applications for Students Using TOPSIS

Cited by 4 publications

References 4 publications

Role of Customer's Trust Moderation: E-Service Quality towards Repurchase Intention on Netflix VOD

Role of Customer's Trust Moderation: E-Service Quality towards Repurchase Intention on Netflix VOD

Pengaruh Tayangan Drama Korea di Media Baru terhadap Minat Belajar Bahasa bagi Remaja

Applying AHP-TOPSIS Approach for Selecting Marketplace based on Preferences of Generation Z

Contact Info

Product

Resources

About