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This study explores the potential effects of online information search on tourists' destination image development. Specifically, the terms baseline image and enhanced image are proposed to distinguish the different stages of image development in tourists' minds before and after active online information search. A mixed-methods study, which asked college students to develop a one-week travel plan in China via online search, was designed. Results show that participants' overall image and affective image about China experienced significant and positive changes after online search, while cognitive image basically remained the same. Nevertheless, when asked to describe their image changes, most participants reported changes regarding their cognitive beliefs about China. Furthermore, the qualitative data evidenced the interaction between participants' online information search process and image development.

The current study assessed guest perceptions regarding the use of local foods in U.S. chain or multiunit restaurants. The study analyzed diners' willingness to pay for local food, as well as perceived local food attributes that motivate the conduct. The attributes examined included food safety, environment, nutrition, community support, social responsibility, freshness, and taste. The study data indicated that chain restaurant patrons are willing to pay more for menu items made with local foods. Social/community and fresh/taste were the two strongest motivators of consumers' willingness to pay more for local foods in chain restaurants. Market and scholarly implications are discussed.

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