The utilization of social media in the learning process has been applied in higher education. In fact, the use of social media is most effective by involving six levels of the cognitive process. This study aimed to provide an overview of the use of social media by the college students for learning purposes as well to measure their cognitive process when using the social media. The quantitative approach was applied in this research using data from the self-assessment questionnaire. The result showed that students mostly used a blog on social media with the involvement of all cognitive domain levels. Nevertheless, it needed to be prepared the strategy to maximize the cognitive process in the level of understanding and evaluating. Utilize social media for knowledge discussion is considered to enhance students' engagement and the instructor has a prominent role in promoting learning through social media.