What kinds of people place their greatest trust in television, or radio, or the newspaper, as a news medium? This study shows differences due to age, sex, education, place of residence and socioeconomic status. and socioeconomic status, as well as political preference.

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Who is the newspaper non-reader? This study shows him to be low on the scale in occupation, income and education; either quite young or old; more likely a farmer than a city dweller; and relatively disinterested in social life.

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