A Profile of the Daily Newspaper Non-Reader

Westley, Bruce H.; Severin, Werner J.

doi:10.1177/107769906404100106

Cited by 26 publications

(9 citation statements)

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“…Getting differing results, various studies have checked the hypothesis that recipients consider those media types they use the most, to be the most credible. Westley and Severin (1964), Carter and Greenberg (1965) and Shaw (1973) could find such effects, while, in Finland, Starck (1969) could not discover any relation between attributed credibility and length of utilization. Similar to the Roper survey, most surveys referred to whole media types.…”

Section: Surveys On Media Credibilitymentioning

confidence: 78%

Media Credibility — Experience or Image?

Schweiger¹

2000

European Journal of Communication

100

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In Germany the World Wide Web is at an earlier stage of development than in the US. In the spring of 1999 about 17.7 percent of the German population used the web or other online services. The article looks at how the 10 percent of online users and 90 percent of non-users rate the credibility of the new medium, and how their attitudes, stemming from different sources — own experience vs media coverage and personal narrations — differ. A survey of 540 respondents carried out in summer 1998 found that German users and non-users rate the credibility of the web as remarkably similar to television and newspapers. Nevertheless, there are some differences. The article shows that the credibility of the web, as one factor of diffusion, is seen as quite positive, but television and newspapers are still in front in Germany.

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Section: Surveys On Media Credibilitymentioning

confidence: 78%

Media Credibility — Experience or Image?

Schweiger¹

2000

European Journal of Communication

100

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“…In particular, the level of participative activities might reveal how news users relate to a sense of community and are opened towards the world. The practice of cultural and recreational activities might shed light on socialization processes and sociability behaviors related to news and community formation: Is the situation today similar to that described by Westley and Severin (1964), in which the nonreader belonged to few formal organizations, had no political leaning, and tended to be characterized by a relative lack of social contact with others, in both formal and informal settings?…”

Section: Variables and Measuresmentioning

confidence: 99%

The New About News: How Print, Online, Free, and Mobile Coconstruct New Audiences in Italy, France, Spain, the UK, and Germany

Fortunati

Deuze

Luca

2013

J Comput-Mediat Comm

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This paper presents cross-national research on news readership diversification. We compare written news (print and free newspapers, online and mobile news services) audiences in the 5 most populous and industrialized European countries (Italy, France, Spain, the UK and Germany). Outlining a sociodemographic portrait of these different news users is important in order to understand the changes undergone inside the world of written news. We draw on a telephone survey carried out in 2009, using a representative population sample (N=7,255

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“…), selectivity according to person's interests and resistance to influences (members of the audience value media content independently from media persuasion) [3]. Uses and gratifications studies have dealt with all kinds of communication formats, such as: television [16], [17], newspapers [39], video games [24] and the Internet [21], [30], to name some of them. It could be noted that numerous studies [9], [20] have examined the influence of different motives on individual's choice between the Internet and traditional media; however, the relevance of person's various motives for the usage of different Internet communication formats has remained rather uncovered by research.…”

Section: Introductionmentioning

confidence: 99%

The use of digital media by Serbian migrants

Filipović¹

2018

Ekonomika preduzeća

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Moderno društvo karakterišu veliki migracioni tokovi i snažan tehnološki razvoj. U skladu s tim, cilj ove studije je da istraži ulogu digitalnih medija u životima srpskih migranata i njihovih porodica u Srbiji. Polazeći od teorije koristi i zadovoljstva, dve glavne upotrebe onlajn medija su analizirane: komunikacija i informisanje. S obzirom na to da je ova tema još uvek u velikoj meri neistražena u regionalnom kontekstu, primenjen je kvalitativni pristup. Uzorak je činio 21 učesnik, iz urbanih i ruralnih područja, koji dolaze iz 16 domaćinstava koja imaju bar jednog člana porodice koji radi u inostranstvu. Putem dubinskih intervjua ustanovljeno je koju vrstu komunikacionih medija koriste i u kom obimu, kao i koje informativne platforme i teme preferiraju. Rezultati su pokazali da se za komunikaciju najčešće koriste Vajber i Skajp, kao i da su u kontaktu na dnevnoj bazi ili nekoliko puta nedeljno. Od informativnih portala migranti prate iste kao i domaća publika. Teme za koje su migranti najviše zainteresovani su: politika, ekonomija i društvene teme. U radu su diskutovane i implikacije ove studije za akademiju, praktičare u medijima i donosioce politika.

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A Profile of the Daily Newspaper Non-Reader

Abstract: Who is the newspaper non-reader? This study shows him to be low on the scale in occupation, income and education; either quite young or old; more likely a farmer than a city dweller; and relatively disinterested in social life.

Cited by 26 publications

References 0 publications

Media Credibility — Experience or Image?

Media Credibility — Experience or Image?

The New About News: How Print, Online, Free, and Mobile Coconstruct New Audiences in Italy, France, Spain, the UK, and Germany

The use of digital media by Serbian migrants

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