This research intended to explore the performance of the management fresh fisheries supply chain and, eventually: to analyze the management, supporting facility and distribution and factors that affect the supply chain in Fafak, West Papua. The method used in this research is Soft System Methodology (SSM), which is expected to be able to solve problem through dialogue and qualitative method, as well as explicitly considers the aspect of ethic, sustainability and human values. There are seven stages in SSM, which includes: 1) supply chain problematic situation in fishery industry (2) revealing problem and creation of rich picture in building root definition/ relevant system (3) root definition/relevant system (4) reating conceptual model (5) comparing conceptual model with situation in the real world (6) formulating plan of maintenance action (7) execution of action plan. Problematic situation was analyzed using fish-bone diagram to help the designer to focus on the most important root cause in finding opportunity to have a sustainable maintenance and give critical guideline to devise sustainability. Based on the research result, it can be concluded that the condition of fishery industry in FakFak, West Papua, is in the less sustainable category. The performance of the fisherman and Cooperative supply chain showed very good and good performance, due to the Cooperative implementing order system. The management model in the fishery industry in FakFak, West Papua is reflected in model of the conceptual/ purposeful human activity system. The management model of the fishery industry in FakFak, West Papua is built by 20 system activities.
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