Fundraising activities are essential for the operation of zakat management programs and its operations. In BAZNAS, Tanah Datarregency, it is found that in 2013, the total of zakat fundraising is Rp.8.418.272.757, -, 2014 the total of zakat fundraising is Rp. 8.754.155.665,-, 2015 the total is Rp. 9.179.036.735,-, 2016 the total is Rp. 11.148.298.358,-. While for the following years, it increases signi􀏔icantly. In 2014, Zakat fundraising was enhanced 3.99% with Rp. 335.882.908. It was from Rp.8.418.272.757 to Rp.8.754.155.665. It also increased 4.85% with Rp. 424.881.070 in 2015. It was from Rp.8.754.155.665to Rp.9.179.036.735. It also significantly boosted in 2016 for 21.45% with Rp. 1.969.261.623. It was from Rp.9.179.036.735 to Rp. 11.148.298.358. These facts indicate a precise strategy used by BAZNAS, Tanah Datarregency in doing zakat fundraising. This type of research was field research with qualitative descriptive approach. Data were collected through interviews, documentation, and literature study. The results showed that BAZNAS, Tanah Datar regency used strategy direct and indirect fundraising. If the muzakki have expressed their willingness to pay zakat through media campaigns and direct fundraising, BAZNAS, Tanah Datar regencyused three ways to ease the muzakki to pay their zakat. First, do direct cutting through UPZ which has been formed to be deposited into the account of BAZNAS Tanah Datar. Second, do "pick up theball", the of􀏔icer of BAZNAS Tanah Datar will collect zakat directly to muzakki’s place. Third, invite muzakki to distribute his zakat through the account of BAZNAS Tanah Datar.

Zakat is a part of the discussion of Islamic economics. In the perspective of Islamic economics zakat has a very important role. Zakat has a strategic role in the fight against poverty or economic development. Zakat has an enormous influence in many respects human life, among which is the effect on the economy. Zakat is a tool that can be used to stabilize the economic life, zakat can strengthen economic solidarity among members of society, and ultimately will create economic stability. In addition to containing the values of worship, zakat also contains socio-economic value to people's lives.

The problems raised in this article from year to year, namely from 2016-2018 the number of productive zakat mustahik at BAZNAS in Padang has always increased, but in 2019 it has decreased. The distribution of productive zakat funds from 2016-2019 was more dominant for the trading business. The complexity of the problem in the distribution of productive zakat certainly requires the right strategy in distribution, so it is necessary to know what strategy is carried out by BAZNAS Padang Panjang city. The type of research that the author does is field research (field research) with a qualitative descriptive approach. The primary data sources in this study were the Head of BAZNAS Padang Panjang City, Padang Panjang City BAZNAS Secretariat Staff, and Mustahik. The secondary data sources in this research are the accountability reports of BAZNAS Padang Panjang City 2016-2019, brochures, monthly reports, and documents related to BAZNAS Padang Panjang City. Data collection techniques in this study were interview and documentation techniques. The results showed that the trade-productive zakat distribution strategy was carried out by collecting data on mustahik candidates, verifying mustahik proposals, conducting surveys of mustahik, discussing and determining survey results, distributing zakat, and monitoring mustahik businesses.Keywords: Strategy, Distribution, Productive Zakat

<div class="WordSection1"><div class="WordSection1"><p class="abstrak" align="center"> </p><p class="abstrak"><em>The problem in this research is the unknown</em><em> detail</em><em> about the distribution of productive </em><em>of </em><em>zakat in Nagari Parambah</em><em>an and t</em><em>his study aims to determine the effectiveness of the distribution of productive zakat models. The type of research is a field research which is described in a descriptive qualitative manner. Data collected by using interviews and documentation and analyzed with data reduction, data presentation, and drawing conclusions related to the distribution of zakat. The results showed that productive zakat assistance conducted by BAZNAS has not been effective in the framework of developing mustahik business. There are still many undeveloped mustahik businesses, as follows: for livestock businesses out of 23 mustahik who receive assistance in the form of animals livestock (goats / ducks) there are 11 mustahik that are developing and 12 are not developing, while for agriculture out of 5 mustahik who receive productive zakat assistance, none of them are developing, while for business capital of 11 mustahik there are 4 mustahik whose business is developing and 7 not developing, and for assistance in the form of a home industry of 4 years, only 1 person mustahik who get home industry assistance, namely in 2018 and developing.</em></p><p class="abstrak"> </p></div></div>

Zakat (Divine Tax) is the only worship in Islam where the person responsible for collecting the Zakat mentioned in the Quran. This person is called amil (collector). Therefore, the legal basis for the amil is obviously stated in the Quran and the Sunnah. Even, the prophet pbuh and the companions have shown how to pay zakat through the amil. There must be no doubts paying zakat through amil. However, some phenomena show that the zakat that is paid directly by the tax payer (muzaki) to those who deserve to have it (mustahik). Those phenomena leave a very serious question: whether the receivers are truly mustahik. This is quite reasonable since most of the muzaki distribute their own zakat to their own relatives while many others in their neighborhood deserve to receive more than the others due to their economic conditions.