This article aims to determine the function and role of digital MSMEs stands for Micro or Small-Medium Enterprises using TOE exploration during the Covid-19 pandemic. The Covid-19 pandemic has made the majority of the economic sector, especially MSMEs, decline. The majority of MSMEs actors cannot develop and many ended up in bankruptcy. This is what makes MSMEs business actors change the function and role of digital MSMEs during the COVID-19 pandemic with a sales strategy through a digitalization scheme. The digitization scheme is by utilizing a market place (intermediary) and using social media as a marketing technique. In addition, digital MSMEs actors must be able to synergize with consumers in marketing products and services. Thus the digital MSMEs development scheme can be an alternative to save business actors in the midst of the Covid-19 pandemic. This article uses the literature study method by elaborating various literatures on the development of digital MSMEs. This article argues that the development of digital MSMEs has become an alternative to saving as well as developing the functions and roles of digital MSMEs during the COVID-19 pandemic.

This study aims to analyze the effect of readiness to change on employee performance through proactive behaviour. The readiness to change will lead to proactive behaviour in implementing the Financial Budget System (SIGARKU), which will impact employee performance. This study used the census sampling technique. The sample consisted of 80 lecturers and education staff of UPN "Veteran" East Java as the SIGARKU implementers. Data were analyzed using Structural Equation Modeling with Partial Least Square approach. Results of this study indicate that readiness to change has a direct effect on performance.  Readiness to change has a positive effect on proactive behaviour, and proactive behaviour positively affects performance. However, proactive behaviour does not mediate the effect of readiness to change on performance. Keywords: performance, proactive behaviour, readiness to change, SIGARKU

Indonesia one of the country with the fastest e-commerce growth in 78% of the world, demanding an unavoidable tight e-commerce business competition, thus encouraging some e-commerce to increase promotion and assessment from customers to be more attractive. The convenience offered by e-commerce attracts consumers to move from offline shopping to online shopping. Many factors influence consumers to switch from offline to online shopping, one of it is online customer reviews and sales promotions. The purpose of this study was to determine the effect of online customer reviews and sales promotions on purchasing decisions at the Bukalapak marketplace. The sample of this study was 99 respondents who were measured using Partial Least Square (PLS) analysis. The results of this study indicate that online customer reviews and sales promotions have a positive and significant effect on buying decisions.

Usaha Mikro Kecil dan Menengah (UMKM) memiliki potensi yang besar dalam perkembangan perekonomian Indonesia. Namun, banyak UMKM yang masih mengalami berbagai hambatan contohnya seperti kurangnya modal, kurangnya kemampuan administratif dalam mengelola usahanya, serta terbatasnya pemasaran UMKM itu sendiri. Secara khusus, para pelaku UMKM di Kelurahan Kendangsari masih mengalami kesulitan dalam memasarkan produk mulai dari membentuk branding produk melalui foto produk, logo, tagline serta penggunaan media promosi guna memasarkan produk. Pengabdian ini bertujuan untuk memperkenalkan media digital sebagai wadah aktivitas jual-beli, membekali UMKM terhadap pemanfaatan media digital sebagai media promosi dan transaksi di tengah Pandemi Covid-19, berupa platform website dan media sosial contohnya Instagram bisnis beserta Whatsapp. Metode pelaksanaan yang digunakan dalam pengabdian kepada masyarakat yakni melalui pelatihan dan pendampingan pembuatan logo produk, tagline produk, hingga pembuatan dan penggunaan sosial media untuk pelaku UMKM yang ada di Kendangsari. Adapun tahapan dari pelatihan dan pendampingan tersebut terdiri dari 4 tahap kegiatan, yaitu: 1) Tahapan survei; 2) Tahapan Pelatihan; 3) Tahapan Pendampingan; 4) Tahapan Evaluasi. Kegiatan ini memberikan manfaat kepada peserta pelatihan selain menambah pengetahuan juga memberikan keterampilan promosi berbasis digital yang baik. Media promosi digital menjadi lebih optimal sebagai bentuk strategi pemasaran wisata terpadu UMKM Kendangsari, Surabaya.

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