A major feature of the emerging geo-social networks is the ability to notify a user when any of his friends (also called buddies) happens to be geographically in proximity. This proximity service is usually offered by the network itself or by a third party service provider (SP) using location data acquired from the users. This paper provides a rigorous theoretical and experimental analysis of the existing solutions for the location privacy problem in proximity services. This is a serious problem for users who do not trust the SP to handle their location data, and would only like to release their location information in a generalized form to participating buddies. The paper presents two new protocols providing complete privacy with respect to the SP, and controllable privacy with respect to the buddies. The analytical and experimental analysis of the protocols takes into account privacy, service precision, and computation and communication costs, showing the superiority of the new protocols compared to those appeared in the literature to date. The proposed protocols have also been tested in a full system implementation of the proximity service.

Proximity based services are location based services (LBS) in which the service adaptation depends on the comparison between a given threshold value and the distance between a user and other (possibly moving) entities. While privacy preservation in LBS has lately received much attention, very limited work has been done on privacy-aware proximity based services. This paper describes the main privacy threats that the usage of these services can lead to, and proposes original privacy preservation techniques offering different trade-offs between quality of service and privacy preservation. The properties of the proposed algorithms are formally proved, and an extensive experimental work illustrates the practicality of the approach.

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